Category: Marketing

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Creating Dynamic Drink Menus

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It’s not enough these days for bars and restaurants to list a few drink options on a laminated menu and call it a day. Just as …

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6 Tips For Better Beverage Promotions

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How can you put together better beverage promotions? When planning, don’t chase fads. Not unless you can hook them back to your brand or concept, says …

Editor's PicksFeatured ArticlesIn the NewsMarketingOperationsStrategiesWine

Six Beverage Trends For 2018

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There’s one thing we can count on for next year, and it’s … nothing. Change is here to stay, and this year’s top trends reflect the …

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8 On-Premise Beverage Trends For 2017

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Many recent restaurant closures, especially in the casual and fast-casual sector, are showing us there are too many seats and not enough butts. And given the …

In the NewsMarketingTequila Drinks

Florida Operator Offering Pokémon Go-themed Shots

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Following the July 6 launch of the Pokémon Go app, many restaurants and bars have seen their locations turned into PokéStops and PokéGyms. Several have taken …

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5 Tips for More-profitable Bar and Restaurant Promotions

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There are two critical elements in a successful bar or restaurant promotions, according to consultant Nick Fosberg, president of Bar Success. First is a market for …

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Five Tips for Seasonal Drink Menus

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Cocktail-savvy consumers have come to expect to see drinks lists that reflect the season. But coming up with fresh ideas and changing menus frequently can be …

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Omni Taps Into Maple Madness for Summer Pool Menu

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Omni Hotels & Resorts is adding a unique flavor to its annual “Art of Water” poolside menu. The luxury hotelier has partnered with the International Maple …

ChardonnayIn the NewsMarketingStrategiesWine

The Rickey Welcomes Spring With Chardonnay Flight Program

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Chardonnay may be the most popular wine in the U.S, but there are many different styles of the varietal. That’s way The Rickey cocktail lounge inside …

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Tips For Boosting Business With Brunch

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Do you serve brunch at your establishment? If you don’t, you’re missing out on a major revenue-generating opportunity, according to Sam Marvin, owner of Echo & …