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Category: Marketing

In the News • Marketing • Operations • Strategies

Pour Over at III Forks steakhouse

III Forks Launches Aromatic Cocktail Experience

by: Melissa Dowling

08/13/2020

Steakhouse brand III Forks has raised its cocktail game with The Pour Over, an infused aromatic experience featuring two craft cocktails. The Bee My Honey and …

Editor's Picks • Featured Articles • Marketing • Strategies

Person scanning contactless menu QR code with smartphone

8 Ways To Display QR Codes In Restaurants

by: Mark Plumlee

07/29/2020

Bars and restaurants nationwide have been reckoning with the challenges of reopening amid the COVID-19 pandemic. To reduce points of contact between customers and employees, many …

Featured Articles • Marketing • Strategies

Magnifying glass on dollar banknotes.

Why An Economic Downturn Is No Time To Cut Marketing

by: David Gee

05/29/2020

When was the last time you relied on your gut instinct, or intuition, to guide you or make a decision? When this sixth sense kicks in …

Featured Articles • Marketing • Operations • Profiles • Strategies

Hard Rock Cafe Piccadilly restaurant

Hard Rock Keeps Rolling

by: Melissa Dowling

09/03/2019

The brand may be approaching its 50th anniversary, but Hard Rock International is hardly slowing down. The chain of rock ’n’ roll-centric restaurants, hotels and casinos …

Editor's Picks • Featured Articles • Marketing • Operations • Strategies

Off the Market at Scarfes Bar

Creating Dynamic Drink Menus

by: Kelly A. Magyarics

01/08/2019

It’s not enough these days for bars and restaurants to list a few drink options on a laminated menu and call it a day. Just as …

Editor's Picks • Featured Articles • In the News • Marketing • Strategies

Party pink cocktail in bottle with drinking straws on purple background with confetti

6 Tips For Better Beverage Promotions

by: Melissa Dowling

06/12/2018

How can you put together better beverage promotions? When planning, don’t chase fads. Not unless you can hook them back to your brand or concept, says …

Editor's Picks • Featured Articles • In the News • Marketing • Operations • Strategies • Wine

Park Cafe Group juices

Six Beverage Trends For 2018

by: Andrew Freeman

01/10/2018

There’s one thing we can count on for next year, and it’s … nothing. Change is here to stay, and this year’s top trends reflect the …

Editor's Picks • Featured Articles • Marketing • Strategies

8 On-Premise Beverage Trends For 2017

by: Andrew Freeman

01/04/2017

Many recent restaurant closures, especially in the casual and fast-casual sector, are showing us there are too many seats and not enough butts. And given the …

In the News • Marketing • Tequila Drinks

Florida Operator Offering Pokémon Go-themed Shots

by: Melissa Dowling

07/18/2016

Following the July 6 launch of the Pokémon Go app, many restaurants and bars have seen their locations turned into PokéStops and PokéGyms. Several have taken …

In the News • Marketing • Operations • Strategies

5 Tips for More-profitable Bar and Restaurant Promotions

by: Melissa Dowling

06/22/2016

There are two critical elements in a successful bar or restaurant promotions, according to consultant Nick Fosberg, president of Bar Success. First is a market for …

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