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Category: Marketing

In the News • Marketing • Operations • Strategies

5 Tips for More-profitable Bar and Restaurant Promotions

by: Melissa Dowling

06/22/2016

There are two critical elements in a successful bar or restaurant promotions, according to consultant Nick Fosberg, president of Bar Success. First is a market for …

Editor's Picks • Featured Articles • In the News • Marketing • Operations • Strategies

Five Tips for Seasonal Drink Menus

by: Melissa Dowling

06/17/2016

Cocktail-savvy consumers have come to expect to see drinks lists that reflect the season. But coming up with fresh ideas and changing menus frequently can be …

In the News • Marketing • Operations • Strategies

Omni Taps Into Maple Madness for Summer Pool Menu

by: Melissa Dowling

06/01/2016

Omni Hotels & Resorts is adding a unique flavor to its annual “Art of Water” poolside menu. The luxury hotelier has partnered with the International Maple …

In the News • Marketing • Strategies • Wine

The Rickey Welcomes Spring With Chardonnay Flight Program

by: Melissa Dowling

05/31/2016

Chardonnay may be the most popular wine in the U.S, but there are many different styles of the varietal. That’s way The Rickey cocktail lounge inside …

In the News • Marketing • Operations • Strategies

Tips For Boosting Business With Brunch

by: Melissa Dowling

04/20/2016

Do you serve brunch at your establishment? If you don’t, you’re missing out on a major revenue-generating opportunity, according to Sam Marvin, owner of Echo & …

Featured Articles • In the News • Marketing • Operations • Q&A

Cheers Q&A: Priscilla Young, beverage director, Travelle Kitchen + Bar in Chicago

by: The Staff

01/06/2016

Chicago’s Travelle Kitchen + Bar in The Langham hotel in December launched a “Stay in, Stay Warm, Drink Hot” menu. These beverages, which are individually hand-brewed …

Beer • In the News • Marketing • Strategies

Heineken Holiday Program Partners with Pernod Ricard, Dr. Pepper Snapple Group

by: The Staff

10/21/2015

Heineken is inviting legal consumers to “Light Up Your Holidays” this season with a fully-integrated, seasonal program. The promotion includes strategic digital partnerships, a sweepstakes, and …

Beer • Featured Articles • Marketing • Operations • Strategies

Raising the Right Beer Glass

by: Lucy Saunders

04/08/2015

What’s in your glass? If it’s draft beer, chances are you’re holding a shaker pint. Most people know the shaker pint as an affordable conveyance for …

Cheers News (Default) • In the News • Marketing • Operations • Strategies

NCB Show: Tips From The “Bar Rescue” Experts

by: Melissa Dowling

04/07/2015

The folks at Bar Rescue have seen it all in rehabbing the failing bars featured on the Spike network series. Several beverage experts that have been …

Cheers News (Default) • Featured Articles • Marketing • Spirits

The 2015 Growth Brands: Rising Spirits

by: The Staff

03/16/2015

The spirits industry is certainly in flux, as consumers move away from vodka toward whiskies and embrace flavored spirits in new categories. The cinnamon whiskey, moonshine …

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