Category: Marketing
Six Beverage Trends For 2018
by: Andrew Freeman
There’s one thing we can count on for next year, and it’s … nothing. Change is here to stay, and this year’s top trends reflect the …
8 On-Premise Beverage Trends For 2017
by: Andrew Freeman
Many recent restaurant closures, especially in the casual and fast-casual sector, are showing us there are too many seats and not enough butts. And given the …
Florida Operator Offering Pokémon Go-themed Shots
by: Melissa Dowling
Following the July 6 launch of the Pokémon Go app, many restaurants and bars have seen their locations turned into PokéStops and PokéGyms. Several have taken …
5 Tips for More-profitable Bar and Restaurant Promotions
by: Melissa Dowling
There are two critical elements in a successful bar or restaurant promotions, according to consultant Nick Fosberg, president of Bar Success. First is a market for …
Five Tips for Seasonal Drink Menus
by: Melissa Dowling
Cocktail-savvy consumers have come to expect to see drinks lists that reflect the season. But coming up with fresh ideas and changing menus frequently can be …
Omni Taps Into Maple Madness for Summer Pool Menu
by: Melissa Dowling
Omni Hotels & Resorts is adding a unique flavor to its annual “Art of Water” poolside menu. The luxury hotelier has partnered with the International Maple …
The Rickey Welcomes Spring With Chardonnay Flight Program
by: Melissa Dowling
Chardonnay may be the most popular wine in the U.S, but there are many different styles of the varietal. That’s way The Rickey cocktail lounge inside …
Tips For Boosting Business With Brunch
by: Melissa Dowling
Do you serve brunch at your establishment? If you don’t, you’re missing out on a major revenue-generating opportunity, according to Sam Marvin, owner of Echo & …
Cheers Q&A: Priscilla Young, beverage director, Travelle Kitchen + Bar in Chicago
by: The Staff
Chicago’s Travelle Kitchen + Bar in The Langham hotel in December launched a “Stay in, Stay Warm, Drink Hot” menu. These beverages, which are individually hand-brewed …
Heineken Holiday Program Partners with Pernod Ricard, Dr. Pepper Snapple Group
by: The Staff
Heineken is inviting legal consumers to “Light Up Your Holidays” this season with a fully-integrated, seasonal program. The promotion includes strategic digital partnerships, a sweepstakes, and …
