2020 Beverage Excellence Awards
The Cheers Beverage Excellence Awards are back after a five-year hiatus! The BevX Awards celebrate full-service chain restaurants for their beverage program’s creativity, originality and impact on sales and profitability. Winners demonstrate superior marketing support, staff training and overall commitment to their beverage initiatives.
Winners were announced in the February/March 2019 issue of Cheers, with the Overall Winner, MELTING POT, appearing on the cover.
ENTRIES FOR 2020 ARE NOW OPEN. CLICK HERE TO ENTER!
Deadline for entries is September 13.
Entry Process and Criteria
All full-service chain restaurants are eligible to enter. Marketing providers and other industry vendors are invited to nominate their on-premise clients as well.
Winners will be chosen in the following categories, based on company size and scope:
- Best Overall Beverage Program
- Best Multi-Concept Restaurant Beverage Program
- Best Single-Concept Restaurant Beverage Program
- Best Multi-Concept Hospitality Beverage Program
- Best Single-Concept Hospitality Beverage Program
- Best Innovative Independent Restaurant Beverage Programs
- Raising the Bar Award (Person)
The single-concept and multi-concept awards are for chains, which is defined as a company with at least 5 locations. Single-concept chain is defined as 5 or more locations with the same name and theming. Multi-concept chain is defined as a company with at least 3 distinct brands, with different names (i.e. Darden Restaurants with Olive Garden, Longhorn Steakhouse, Yard House, etc…), each with 5 or more locations.
Restaurant is defined as a standalone on-premise location. Hospitality includes hotels, resorts, casinos, cruise lines or facility management companies (airport, stadium, etc…).
Independent restaurant is defined as an operation with 1-4 locations owned by the same company, whether the same concept or different ones.
The Raising the Bar Award is given to an industry icon who has impacted on-premise beverage sales and service throughout their career. Past winners include Madeline Triffon, F. Paul Pacult, Tony Abou Ganim and Danny Meyer.
Please read entry rules and requirements carefully before submitting your entry.
Entries are evaluated by a judging panel that includes previous BevX winners, Cheers Editorial Advisory Board Members and the Cheers editorial team.
Beverage programs must have been implemented or significantly expanded between November 2018 and October 2019 to be considered. Winners will be chosen based upon the program’s innovativeness and success. Metrics the judges will look at include increases is efficiency, sales and customer satisfaction.
The winner of the “Best Overall Beverage Program” will be chosen by the judges from all of the entries received in other categories.
Operators may enter any or all categories. However, each brand or company may only win one award. Industry vendors and marketing service providers who are nominating on-premise companies are not limited in the number of clients that can enter or win.
All winners will be featured in the December/January issue of Cheers, and are expected to make themselves available for an interview in October.
Questions and Comments
For questions about the Beverage Excellence Awards, please contact the Cheers editorial staff:
email@example.com or 763-383-4400 x2223
firstname.lastname@example.org or 763-383-4400 x2213
Past Cheers Beverage Excellence Award Winners
2019 BevX Winners:
Overall Winner: Melting Pot
Single Concept Restaurant: TGI Fridays
Multi Concept Hospitality: Norwegian Cruise Line
Single Concept Hospitality: Delta Sky Clubs
Innovative Independents: Safehouse Chicago, Sunda New Asian, The Monarch Bar
Raising the Bar: Mike Ryan (Kimpton Hotels); Brandon Wise (Sage Restaurant Group)
2014-2018: Awards Hiatus