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Category: Cheers Blog

Cheers Blog

Cupcake Prosecco Rosé-inspired sunglasses

Cupcake’s Rosé-colored Sunglasses

by: Melissa Dowling

02/18/2021

Need a boost for a more optimistic outlook? To celebrate the U.S. debut of its prosecco rosé, Cupcake Vineyards has teamed up with eyewear brand Zenni …

Cheers Blog

Cointreau Love Letter campaign

Cointreau’s On-premise Industry Love Letter

by: Melissa Dowling

02/08/2021

If you were watching the Super Bowl on Feb. 7, you may have seen a commercial from Cointreau. The French liqueur brand’s national “Love Letter” television …

Cheers Blog

Alcohol On-premise In The Age Of Covid

by: Melissa Dowling

01/13/2021

A Lightspeed/Mintel survey conducted in July 2020 sheds some light on consumer attitudes on beverage alcohol on-premise in the Covid era. For instance, more than half …

Cheers Blog • Rum Drinks

The Candy Stand Daiquiri

A Decked-out Daiquiri For Cotton Candy Day

by: Melissa Dowling

12/02/2020

We’re not sure why National Cotton Candy Day is in December, or why it’s the same day as Pearl Harbor Day, or even why there is …

Cheers Blog • enews five

Jameson Whiskey Tree

Jameson Lights Up Holiday With Whiskey Tree

by: Melissa Dowling

11/17/2020

Irish whiskey brand Jameson is doing its part to try to brighten up the rather grim holiday 2020 season. The company has unveiled a limited-run of …

Cheers Blog

Aperol street mural in Los Angeles

Aperol Street Murals Inspire Dreams of Italian Getaways

by: Melissa Dowling

09/29/2020

In addition to face masks and social distancing, the coronavirus pandemic means life with less—or—no travel. To ease the pain and take American consumers back to …

Cheers Blog

Party Can, a large-format, ready-to-drink Triple Spice Margarita

Cheers To This Massive Margarita RTD

by: Melissa Dowling

07/22/2020

The aptly named Party Can, a large-format, ready-to-drink Triple Spice Margarita, launched just in time for National Tequila Day July24. The l.75-liter canned concoction is made with 100% …

Cheers Blog

vodka on bar

Vodka Tasteless No More

by: Melissa Dowling

07/07/2020

The Alcohol and Tobacco Tax and Trade Bureau (TTB) in May quietly amended its requirement of vodka that the spirit is “without distinctive character, aroma, taste, …

Cheers Blog

Inn at Little Washington dining mannequins

Social Distancing With Dummies?

by: Melissa Dowling

05/14/2020

On-premise dining is going to look and feel a lot different as restaurants start to reopen under the coronavirus pandemic, from the waitstaff wearing masks and …

Cheers Blog

Keeping Spirits Up

by: Melissa Dowling

04/08/2020

The world changed in unimaginable ways in a few weeks this past March as the novel coronavirus began sweeping through the U.S. Just one small example: …

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