Category: Cheers Blog
Cupcake’s Rosé-colored Sunglasses
Need a boost for a more optimistic outlook? To celebrate the U.S. debut of its prosecco rosé, Cupcake Vineyards has teamed up with eyewear brand Zenni …
Cointreau’s On-premise Industry Love Letter
If you were watching the Super Bowl on Feb. 7, you may have seen a commercial from Cointreau. The French liqueur brand’s national “Love Letter” television …
Alcohol On-premise In The Age Of Covid
A Lightspeed/Mintel survey conducted in July 2020 sheds some light on consumer attitudes on beverage alcohol on-premise in the Covid era. For instance, more than half …
A Decked-out Daiquiri For Cotton Candy Day
We’re not sure why National Cotton Candy Day is in December, or why it’s the same day as Pearl Harbor Day, or even why there is …
Jameson Lights Up Holiday With Whiskey Tree
Irish whiskey brand Jameson is doing its part to try to brighten up the rather grim holiday 2020 season. The company has unveiled a limited-run of …
Aperol Street Murals Inspire Dreams of Italian Getaways
In addition to face masks and social distancing, the coronavirus pandemic means life with less—or—no travel. To ease the pain and take American consumers back to …
Cheers To This Massive Margarita RTD
The aptly named Party Can, a large-format, ready-to-drink Triple Spice Margarita, launched just in time for National Tequila Day July24. The l.75-liter canned concoction is made with 100% …
Vodka Tasteless No More
The Alcohol and Tobacco Tax and Trade Bureau (TTB) in May quietly amended its requirement of vodka that the spirit is “without distinctive character, aroma, taste, …
Keeping Spirits Up
The world changed in unimaginable ways in a few weeks this past March as the novel coronavirus began sweeping through the U.S. Just one small example: …