Category: RTDs
Malibu Splash Mango
Malibu Splash Mango is the company’s latest ready-to-drink (RTD) release. This new beverage combines a coconut base with mango flavors in a sparkling malt beverage. Malibu …
The Finnish Long Drink Launches Peach Flavor
The Finnish Long Drink, a fast-growing brand based on the Finnish alcohol category of long drinks, has announced its Peach beverage as a permanent lineup addition. …
Sazerac to Acquire BuzzBallz
Sazerac, the global spirits company known best for owning Buffalo Trace Distillery, has signed a deal to purchase BuzzBallz, a fast-growing ready-to-drink (RTD) producer. BuzzBallz was …
Jack Daniel’s Expands RTD Lineup with Jack & Ginger Ale
Jack Daniel’s has introduced the latest member of its ready-to-drink (RTD) canned cocktail lineup: Jack & Ginger Ale. This new RTD is made with Jack Daniel’s …
Kylie Jenner Introduces Sprinter Vodka Soda
At the confluence of the celebrity alcohol brand and ready-to-drink (RTD) trends is Sprinter, a new canned vodka soda line from Kylie Jenner. It’s made with …
Captain Morgan Expands RTD Lineup
Captain Morgan has introduced its newest ready-to-drink series, Captain Morgan Sliced. This is a line of cocktail-inspired malt beverages: “We didn’t just want to introduce another new canned drink …
Malibu RTD Cocktails
With ready-to-drink alcoholic beverages seeing continued growth, Malibu has introduced its new Ready to Serve (RTS) Cocktails line. This expands upon the brand’s portfolio of canned …
Spirit-based RTDs Take Off
Hard seltzer may have hogged the spotlight of the ready-to-drink beverage alcohol market in recent years, but spirit-based RTDs and canned cocktails are providing the buzz …
Dr. Dre and Snoop Dogg Launch Gin & Juice RTD
At the convergence of the ready to drink (RTD) and celebrity alcohol brand trends is the new Gin & Juice By Dre and Snoop. This is …
DISCUS: U.S. Spirits Sales Flat in 2023, RTDs Boomed
U.S. spirits revenues maintained market share in 2023, as the sector reset following the robust sales spikes during the pandemic super cycle, according to the Distilled …