Category: Strategies

In the NewsStrategies

A Menu That Plots Cocktails By Proof and Guest Disposition

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A drinks list that looks like a geometry quiz? It may not sound that enticing at first, but the charted cocktail menu at Blue Ribbon Las …

Featured ArticlesStrategies

The State of On-Premise Beverage Alcohol

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Despite record stock market highs, low employment and some positive sales momentum in recent quarters, the full-service restaurant industry still struggles with some significant challenges. For …

Editor's PicksFeatured ArticlesMarketingOperationsStrategies

Creating Dynamic Drink Menus

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It’s not enough these days for bars and restaurants to list a few drink options on a laminated menu and call it a day. Just as …

Editor's PicksFeatured ArticlesIn the NewsMarketingStrategies

6 Tips For Better Beverage Promotions

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How can you put together better beverage promotions? When planning, don’t chase fads. Not unless you can hook them back to your brand or concept, says …

In the NewsStrategies

The Brass Tap Offering Craft Beer/Girl Scout Cookie Pairings

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As some consumers eagerly await their deliveries of Girl Scout cookie orders, several locations of The Brass Tap restaurant chain are gearing up to offer craft …

Editor's PicksFeatured ArticlesIn the NewsMarketingOperationsStrategiesWine

Six Beverage Trends For 2018

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There’s one thing we can count on for next year, and it’s … nothing. Change is here to stay, and this year’s top trends reflect the …

In the NewsOperationsStrategies

DC Bar Five to One Ditches the Garnish

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When Trevor Frye was working at different cocktail bars in Washington, D.C., he could never get over how many discarded ingredients there were–especially garnishes like citrus …

In the NewsStrategies

A Speakeasy’s Crafty Take on Bathtub Gin Drinks

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The Alex Craft Cocktail Cellar & Speakeasy, a Victorian-inspired lounge in The Graham Georgetown Hotel in Washington, DC, creates an authentic bathtub gin for its version of …

Editor's PicksIn the NewsStrategies

Behind Bars: Industry Experts Share Tips for Success

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The restaurant and bar business is grueling and competitive and it’s difficult to rise to the top. So how did the major players get there? Four …

In the NewsStrategies

Bluestem Brasserie Offering Summer of Love Cocktail Menu

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San Francisco restaurant Bluestem Brasserie is celebrating the 50th anniversary celebration of the Summer of Love with a special cocktail menu. Bar manager Abby Mills used …