Category: Strategies
Brandy’s Many Branches
The brandy category is undergoing an evolution; some would say, a revolution. While Cognac has long been the king, a wave of new products has hit …
Hard Rock Keeps Rolling
The brand may be approaching its 50th anniversary, but Hard Rock International is hardly slowing down. The chain of rock ’n’ roll-centric restaurants, hotels and casinos …
Why Tequila Is The Adventurous Spirit
Tequila is loving the limelight. The category in 2018 celebrated 17 years of growth, with consumption accelerating in the past five to six years. “Now cocktails …
Respecting Rum
“Rum is booming on the cocktail scene because it is so versatile,” says Tim Wiggins, co-owner and beverage manager of Yellowbelly, an island-inspired restaurant and bar …
A Menu That Plots Cocktails By Proof and Guest Disposition
A drinks list that looks like a geometry quiz? It may not sound that enticing at first, but the charted cocktail menu at Blue Ribbon Las …
The State of On-Premise Beverage Alcohol
Despite record stock market highs, low employment and some positive sales momentum in recent quarters, the full-service restaurant industry still struggles with some significant challenges. For …
Creating Dynamic Drink Menus
It’s not enough these days for bars and restaurants to list a few drink options on a laminated menu and call it a day. Just as …
O’Charley’s Steps Up Cocktail Game
As casual-dining brands struggle to improve sales and traffic, many have looked to enhance their bar and beverage programs as a way to stand out and …
6 Tips For Better Beverage Promotions
How can you put together better beverage promotions? When planning, don’t chase fads. Not unless you can hook them back to your brand or concept, says …
The Brass Tap Offering Craft Beer/Girl Scout Cookie Pairings
As some consumers eagerly await their deliveries of Girl Scout cookie orders, several locations of The Brass Tap restaurant chain are gearing up to offer craft …
