Category: In the News
9 Nice Margarita Day Recipes
Margarita Day is Feb. 22–mark the occasion by mixing some up! The classic tequila drink is the long-standing, most-popular cocktail in the U.S.; here are a …
$2K Tequila Bottle Includes Handcrafted Pewter Decanter
1800 Tequila, a Proximo Spirits brand, has announced its newest offering, 1800 Colección. The aged, limited-edition extra añejo tequila comes in a pewter decanter designed by celebrated …
Manhattan Hotel Mixes Luxury with Libations
A Manhattan hotel is serving up a cocktail of luxury, fine whiskey and craft education. The Warwick New York Hotel– a midtown destination originally built in the 1920’s by William …
Patron Launches ‘The Art of Patron’
Patron Tequila has launched a new integrated brand platform that showcases artisanal craftsmanship. “The Art of Patron” brings together “five pillars that celebrate the artistry of the brand”: culinary …
Calling All Beer Experts: Join Our National Panel
Do you love beer? The craft beer explosion—and the long success of our National Wine Panel—have inspired Cheers to form a new Beer Panel to review the newest and most …
Valentine’s Day Cocktail Recipes, Round Four
Check out the past posts in this recipe series: Round 1, Round 2, Round 3 Berried Treasure 2 parts Hornitos Reposado tequila ¾ part Simple syrup ¾ part …
Tecate Teams Up With Chivas for Bicultural Sponsorship Campaign
Tecate and Tecate Light have become the official beer sponsors of the U.S. activities for the Mexican soccer club Chivas del Guadalajara. The announcement this past weekend – …
Heineken Rolls Out BrewLock System
To improve the freshness, flavor and aromas of its beers on draft, Heineken USA has launched the BrewLock System, a small-format keg for its Heineken and …
G.H. Mumm Becomes Official Champagne Sponsor of The Kentucky Derby
G.H. Mumm announced today that they have become the Official Champagne Sponsor of the Kentucky Derby, and Churchill Downs Racetrack, the Derby’s historic home, beginning with the …