Category: In the News
Jägermeister Unveils Campaign Celebrating the Brand’s Heritage
Jägermeister announced today the launch of its nationwide “56 Parts. Best as One” campaign. The brand has tapped NY-based ad Agency Deutsch to create a campaign that focuses …
Diageo Calendar Promotes Responsible Drinking
In the beverage industry, promoting responsible drinking is a year-round goal. To that end, Diageo has produced a wall-mounted calendar that offers safe drinking tips to help retailers in the …
Diageo Awards Suppliers for Business Contributions
Diageo has announced its 4thAnnual Diageo North America Supplier Awards. These awards recognize nine companies for their business contributions to Diageo’s success, according to a press-release. Award recipients …
Tequila Clase Azul Unveils $450,000 Tequila Bottle Art Collection
Lovers of ultra-premium tequila recently enjoyed rare blends in Mexico while raising money for the country’s artisans. Rosewood Mayakoba, a Riviera Maya resort, offered guests the first opportunity, from …
Washington Wines Put On a Show in New York
The phrase “West Coast wine” typically conjures up images of Napa Valley, and other vineyards up and down California. But winemakers from Washington State want to …
Diageo and Thin Film Unveil ‘Smart Bottle’
It’s a natural transition: smartphone, smart car, smart TV, and now a ‘smart bottle’. Diageo and Thin Film Electronics ASA, a developer of printed electronics and smart systems, …
11 Cocktails for the Oscars
The Academy Awards statuettes were handed out Feb. 22. The glitz and glamor may have faded, but our Oscar-themed cocktail recipes are still golden. Golden Nail 1 oz. Drambuie …
History Channel and Newcastle Release Vikings Amber Ale
The History Channel has partnered with Newcastle Brown Ale to create a custom draught beer to commemorate the third season of the series Vikings, which premieres tonight at …
Guiness Aims to Raise $1M for Firefighters by St. Patrick’s Day
Guinness USA will attempt to raise $1 million by St. Patrick’s Day 2015 in support of firefighters nationwide, according to a press release. In year three of …