Home Page

Featured Article

  • The Melting Pot Keeps its Beverage Lineup Fresh with LTOs

    It’s challenging for any beverage director to keep up with changing trends and consumer preferences. And when you’re responsible for a national chain concept that specializes in fondue, it can be even harder to develop and roll out a drink program that’s vibrant and relevant. So how does The Melting Pot do it? The chain’s National Beverage Director Paul Brown turns to creative limited-time offers and promotions based on...

Current Issue

  • Cheers January/February 2016

    What’s in the latest edition of Cheers? We cover the red-hot flavored whiskey trend, unique vermouth programs, imported beers, winter cocktail ideas, and much more. Check it out here.

Editor's Picks

  • Tasting: Caribbean Rums Include Plenty of Sippers

    Everybody thinks of whiskey as enjoyable straight up in a glass. But why not rum? Why do many consumers consider this spirit more suitable for shots, punch or vacation-time cocktails? Anyone who’s ever drank...
  • 14 Valentine’s Day Cocktail Ideas

    February 14 is a huge day for most on-premise operators, as many consumers opt to take their significant others out for a romantic Valentine’s Day meal. Here are a few cocktail recipes for making...
  • How Scotch is Reinventing Itself for Modern Drinkers

    Among whisky categories, Scotch is most venerable, enjoying a reputation for sophistication and elegance. That distinction, however, comes at a price. And that price has been rising, to the detriment of retailers. Single malts...

What I'm Drinking Now More Stories

Drink Recipes More Drinks

Product Showcase More Products

  • La Vie En Rose

    ½ oz. Soltado Spicy Añejo tequila ½ oz. Freshly squeezed lemon juice ¼ oz. Simple syrup ¾ oz. Strawberry puree* 2 oz. Sparkling wine Pour all ingredients except sparkling wine into a shaker. Add ice, shake vigorously. Pour sparkling wine in to a chilled cocktail glass, and pour the spirit...

Social Media

Latest Tweets

Cheers Tastings

Industry Photos More Photos

Cheers Blog More Posts

Upcoming Events

  1. Matter of Taste NYC

    February 20 @ 2:00 pm - 6:00 pm
  2. 11th Annual Wine Market Council Research Conference (Napa)

    March 10 @ 9:00 am - 12:00 pm
  3. ProWein 2016

    March 13 - March 15