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  • The Top 20 Product Launches of the Past 25 Years

    A lot of products have hit the market since Cheers launched as the premiere beverage business magazine for full-service restaurants and bars back in 1990. As part of our look back for our 25th anniversary, we have identified the top 20 beverage alcohol product lanches of the past quarter century. Here they are. Blue Moon (1995) When brewmaster Keith Villa unveiled Blue Moon in 1995, few American consumers were...

  • Putting on the Spritz

    Smart marketing, sourcing and pricing are enticing more customers to pop the cork on bubbly wines. “In Anchorage, if you want a good glass of Champagne, you have to come to my place,” says Apollo Naff, co-owner of the Bubbly Mermaid Champagne & Oyster Bar in Anchorage, AK. The nautically themed restaurant focuses solely on serving Champagne, offering bottles that can’t be had anywhere else in the state. That...

  • Holiday Mixology: 8 Trends Driving Seasonal Beverages

    Seasonal sips such as mulled wine, spiked eggnog, pumpkin-pie- and candy-cane-flavored Martinis can be fun, festive and decadent. But many bars and restaurants have raised the level of their holiday drink offerings with savory and sophisticated offerings. Here are a few cocktail trends for the season. Ethnic Yule Nogs Traditional nog, the creamy, go-to holiday punch-bowl potable, gets an update at Pisco y Nazca, a 200-seat Peruvian ceviche gastrobar...

  • Whiskey: International Love

    Guests are taking a shine to imported whiskey Most of the whiskey talk—and sales increases—these days may be coming from the unprecedented resurgence of what’s made in America. But the whiskey output from the rest of the world is also getting plenty of attention. For instance, Irish whiskey continued its annual surge last year, up nearly 8% in total, with numerous brands adding double-digit increases, according to the Beverage...

  • Party On! Tips for Holding Holiday Events

    The holiday season can be a gift to bars and restaurants, thanks to additional business brought in by corporate and private parties. But hosting large holiday events isn’t as simple as preparing for a busy night. You have to allocate enough space, plan the food and drink menus, and price and staff the event accordingly. What are the secrets to holding successful holiday parties in your space? Here are...

  • Super Cider Pairings

    The fermented-apple beverage is a perfect match for fall cuisine. Hard cider brings together a number of worlds. It’s not uncommon to see this fermented-apple beverage poured at either beer fests or wine tastings. The distinct styles and flavors appeal to beer drinkers, while the refreshing, nuanced and tannic qualities of cider please wine enthusiasts. That’s why you’ll see premium ciders featured prominently at bars and restaurants, paired appropriately...

Current Issue

  • Cheers November/December 2015

    What’s in the latest edition of Cheers? We delve into imported whiskey, holding holiday parties, cider and food pairings, and much more. Check it out here.

Editor's Picks

  • Can Chilean Craft Beer Make it in America?

    If American beer drinkers most crave what’s new to them, then perhaps the next trend will be craft from foreign countries. Think about it. How much international craft are we currently drinking? Beyond Belgium...
  • 5 Cocktails Fit For the Thanksgiving Table

    Need some specialty cocktails to go with your Thanksgiving menu? Check out these five recipes for drink ideas to delight your guests: Orange You Thankful (Pictured above) 1 part Hornitos Spiced Honey tequila 1...

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  • El Mercado

    2 oz. Bulleit bourbon 1 oz. Lemon juice ¼ oz. Maple syrup ¾ oz. Persimmon syrup Build in tin with ice. Shake and strain into rocks glass. Garnish with a slice of charred persimmon. Mixologist Juan Martinez of Toca Madera West Hollywood created this recipe.

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Cheers Tastings

  • The Best Wines of 2015

    As 2016 approaches, we look back at the best wines reviewed by our national operator/retailer panel in 2015. The panel...
  • Beer Reviews: A Lineup of Lagers

    For our second round of National Beer Panel reviews, we asked panelists to taste and rate lagers. These reviews include brief...

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Upcoming Events

  • What I’m Drinking Now: Julio Cabrera

    Julio Cabrera is the head bartender at The Regent Cocktail Club at Gurney’s Montauk Resort & Seawater Spa in Montauk, NY. “The Montauk Sour is...
  • What I’m Drinking Now: Leslie Ross

    Leslie Ross is bar director of Treadsack hospitality and lifestyle group in Houston, TX, which currently includes Johnny’s Gold Brick and Down House, and the upcoming concepts Hunky Dory, Foreign Correspondents and Bernadine’s....
  1. Thirst Boston

    May 20, 2016 @ 8:00 am - May 22, 2016 @ 5:00 pm