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  • Growth Brands 2014: Beer Here!

    Beer is the adult beverage of choice in the U.S., according to a recent Gallup poll. The study found that 41% of participants typically drink beer; 31% drink wine and 23% consume liquor. Americans’ current preference for beer is among the highest Gallup has recorded since beer fell to...

  • Roll Out the Barrels

    Consumers have taken a shine to American whiskey: Consumption of the spirit increased 4.9% in 2013, according to the Beverage Information Group, the research arm of Cheers’ parent company. That amounts to 22.5 million 9-liter cases sold last year. Big brands are increasingly joined by offerings from smaller craft...

  • Bartender, Surprise Me!

    Whether you call them “Bartender’s Choice,” “Dealer’s Choice” or “Tender’s Whim,” personalized cocktails offer an intriguing gamble to customers, and a willing challenge for bartenders. For operators who can make the concept work, custom-created concoctions draw the guest into the bartending experience, and give the venue a chance to...

  • Eyeing European Vines

    It may seem strange to refer to such ancient wine-producing regions as Portugal and Greece as “emerging.” But in the spirit of “everything old becomes new again,” wines from these and other countries have been gaining traction in restaurants. Take Portugal as an example. Portuguese wines, which started to...

  • A Taste of Digital menus

    When you walk into Arooga’s Grille House and Sports Bar, you’re greeted by a host, escorted to a table, and handed a tablet. Powered by Buzztime, these tablets offer guests premium entertainment packages, including games, music, and live events such as trivia tournaments. When the Pennsylvania chain opens its...

Current Issue

  • Cheers October 2014

    Cover Feature Take Your Best Shot   Feature Stories Cordial Relations All Hail American Craft Brews I Want Brandy! Make It a Merlot Don’t Count Beer Out Yet   Columns & Departments First Sip:...

Editor's Picks

  • 15 Fabulous Thanksgiving Cocktails

    Enhance your Thanksgiving feast with a festive cocktail or two. Here are 15 fresh recipes to consider for your celebration.   Prairie Natural Appletini 2 oz. Prairie Organic gin...
  • Scene: A Fine Philly Watering Hole

    In the heart of the City of Brotherly Love, Square 1682 is a lively gathering spot for fans of the locally sourced, modern American cuisine of executive chef Caitlin...

Drink Recipes

Product Showcase

  • Intense Fall Fusion

      2 oz. Barrow’s Intense ginger liqueur 2 oz. Apple cider 1 oz. Don Q aged white rum Splash soda 1 Fresh sage leaf Muddle sage leaf in a tall glass. Add ice and rest of ingredients. Stir and garnish with an apple slice. The mixologists at Barrow’s Intense created this recipe.
  • Suerte Single Barrel Extra Anejo

    Suerte Tequila has introduced a limited release, 100 percent Tahona processed, five-year single barrel extra anejo. Each batch is...
  • Manhattan Moonshine

    The newest in a string of moonshines to hit the market is Manhattan Moonshine, created by William Kehler and...
  • Piehole Liqueur

    Piehole liqueur is now available in three flavors: apple pie, cherry pie and pecan pie. The liqueurs feature flavored...
  • Crown Royal Regal Apple

    Crown Royal has introduced a new flavored whisky to its portfolio: Regal Apple. The new whisky is a blend...

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Cheers Tastings

  • Spicy, Supple Pinot Noirs

    For this issue, we invited members of the Cheers National Wine Panel to recommend some pinot noirs they’ve recently...
  • Sour Beers Find Sweet Spot

    Just a decade ago, Jolly Pumpkin Artisan Ales of Dexter, MI, embarked on an ambitious program of producing barrel-aged...

Industry Photos

  • The New Beaujolais is Here!

    Chef David Bouley, left, and second generation winemaker Franck Duboeuf celebrate the arrival of the 2014 Georges Duboeuf Beaujolais Nouveau...
  • Beam Unveils Craft Series

    Adam Harris, North American Bourbon Ambassador at Beam, introduced the new Jim Beam Signature Craft Series at the Flatiron...

What I'm Drinking Now

  • What I’m Drinking Now: Stephen Yorsz

    Stephen Yorsz, Creative Director Leave Rochelle Out of It, New York City www.rochellesnyc.com The Speak Easy I’m currently drinking a cocktail called The Speak...

Upcoming Events

  1. San Antonio Cocktail Conference

    January 15, 2015 - January 18, 2015
  2. Golden State of Cocktails

    January 26, 2015 - January 29, 2015
  3. Arizona Cocktail Week

    February 14, 2015 - February 21, 2015