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  • 9 Nice Margarita Day Recipes

    Margarita Day is Feb. 22–mark the occasion by mixing some up! The classic tequila drink is the long-standing, most-popular cocktail in the U.S.; here are a few fresh variations on it to try. TCI Jerk Margarita (shown above) 1 part Cointreau 1 part Agave nectar 1 part Lemon juice 2 parts Tequila Herradura anejo Jerk salt for glass rim* Mix all liquid ingredients on a cocktail shaker with ice,...

  • Quiz Show: Boosting Business With Trivia Nights

    Few bars or pubs can afford slow business days during the week. So how can they consistently attract customers? Many businesses have found that trivia nights are a reliable way to draw in patrons. A well-run “pub quiz” can make the difference on weeknights between empty seats or a large crowd. For the uninitiated, pub quizzes involve customers facing off in teams–usually with humorous names. A host emcee asks...

  • Behind The Wine Stick

    Offering wine on tap requires an investment in the technology, additional space for the kegs and training on using and maintaining the system. There’s also the risk that customers won’t respond well to kegged wine, and concerns about the limited wines available on tap. So is it worth it? Many operators seem to think so. The main reason is the savings: Although operators may be charged up-front installation costs...

  • Bulgarian Rhapsody

    France and Italy have held the European wine spotlight for ages, along with Germany, Spain and Portugal. But several countries in the eastern part of the continent now aim to become major players on the world wine stage, including Bulgaria. What do Bulgarians know about wine? The country has been producing wine for at least 7,000 years—the ancient Thracians who inhabited the land are believed to have been the...

  • Happy Endings

    Whether steamingor chilled, served in a coffee mug or cocktail glass, dessert drinks are a fun way to cap off dinner or indulge in a sweet treat at the bar. These libations frequently include a dose of chocolate, coffee, cream or caramel flavors, but bartenders are finding that many favorite desserts can reinvented in cocktail form. “Dessert cocktails should be the shadow of the dessert that inspired them,” says...

Current Issue

  • Cheers Jan/Feb 2015

    What’s in the latest edition of Cheers? Our January/February double issue includes the latest trends in gin, decadent cocktail ideas, an introduction to the wines of Bulgaria, what’s new with seasonal beers, wine on tap, and much...

Editor's Picks

  • The Pleasure Principle: Beverage Trends For 2015

    Instant gratification, education and participation will be recurrent themes throughout restaurants and hotels in the coming year. The economic upturn in 2014, coupled with the desire to attract the...
  • The Top 10 Cocktails of The Past 25 Years

    When the first issue of Cheers came out, the cocktail scene was dominated by drinks that mixed basic spirits—primarily vodka, gin or rum—with fruit juice or soda. The Long...

Drink Recipes More Drinks

Product Showcase More Products

  • No One Mourns the Wicked

    2 oz. Singani 63 (grape spirit) 1 oz. Elderflower liqueur ½ oz. Thai basil syrup ½ oz. Lime juice 2 Thai basil leaves Muddle leaves and combine with other ingredients in mixing tin, strain over highball glass of crushed ice and garnish with a cherry. The mixologist at Delphine...
  • Bols Genever

    Lucas Bols announced its latest release, a single-barrel genever aged six years, now available through a limited number of outlets...
  • Lemon-Ade-Rita

    The successful Bud Light Lime-A-Rita franchise continues its expansion by introducing Lemon-Ade-Rita, a new summer seasonal flavor. Bud Light Lime...
  • Alessio Vermouths

    Tempus Fugit Spirits has once again reached back in time to develop Alessio Vermouths. Imported by Anchor Distilling Company,...
  • Caramel Comfort

    Southern Comfort introduced a new flavor into its family with the launch of Caramel Comfort. Caramel Comfort can be served in a variety...

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Cheers Tastings

  • The Best Wines of 2014

    Our national wine panel recommends wines throughout the year, typically by varietal or season, and provides brief tasting notes,...

Industry Photos More Photos

  • Culinary Ambassador

    TY KU Sake enlisted the help of their Culinary Ambassador, Chef Ming Tsai, at the SOBE Wine & Food Festival on February 20-22 at the Davos...
  • Tequila and Tacos After Dark

    On Thursday, Feb. 19, Casamigos Tequila was the title sponsor of Casamigos Tequila Presents Tacos After Dark with chef...

Cheers Blog More Posts

What I'm Drinking Now More Stories

Upcoming Events

  • What I’m Drinking Now: Jenny Schwarz

    Jenny Schwarz is co-owner/beverage manager for Hopscotch in Oakland, CA. I’m currently drinking a cocktail that we make at Hopscotch called Dominio, a mix of Scotch, amaro,...
  • What I’m Drinking Now: Todd Davies

    Todd Davies, a.k.a The Hoppy Chef, is a Certified Cicerone and the consulting chef for The Butcher’s Tap in Chicago. I’m drinking a Sticky Feathers...