Tag: Bacardi Rum
New Bacardi Marketing Aimed at Millennials
by: Kyle Swartz
Bacardi rum has unveiled a 30-second TV spot, experiential House Party campaign and comprehensive digital, mobile and partnership strategy designed to connect with millennials on their terms, the …
Casa Bacardí Launches Onsite Bottling Program for Visitors
by: The Staff
How would a visit to a rum distillery be complete without taking home a bottle of your own? Casa Bacardí Visitor Center in Puerto Rico has announced …
Bacardi Buys Again, Acquires Leblon
by: The Staff
Bacardi announced today that it has completed an acquisition of Leblon Holdings LLC and its Leblon cachaça brand. Terms of the transaction were not disclosed. Bacardi had served as a …
Bacardi Acquires Banks Rum
by: The Staff
Bacardi, the largest privately-held spirits company in the world, has expanded its portfolio of super-premium rums with the acquisition of Banks Rum. Terms of the transaction were not …
