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Tag: smirnoff

In the News

Smirnoff Ice Zero Sugar

Smirnoff Announces Smirnoff Ice Zero Sugar

by: Melissa Dowling

08/12/2020

The makers of Smirnoff have launched the new Smirnoff Ice Zero Sugar. This ready-to-drink malt beverage has no sugar, with flavors that balance citrus and sweet, the …

In the News

Smirnoff Continues Support Of EDM With New Documentary

by: Kyle Swartz

10/11/2016

Supporting electronic dance music (EDM) has been fashionable recently in the alcohol industry, including the Smirnoff Sound Collective. The brand continued its EDM support today with the …

Product Showcase

Smirnoff Red, White & Berry

by: Kyle Swartz

06/03/2016

Smirnoff kicks off the summer with its new Red, White & Berry vodka. This limited edition spirit is a mix of cherry, citrus and blue raspberry flavors, and is …

Editor's Picks • Featured Articles • In the News

How Smirnoff Is Reimagining Sponsorships, Concert-Friendly Drinks

by: Kyle Swartz

04/08/2016

The way that alcohol brands sponsor events is changing. Much of this reflects marketing for Millennials. Traditional “in-your-face” advertising turns off this generation. Rather, they prefer …

Cheers Blog

Back to the Future with the Moscow Mule

by: Kyle Swartz

06/15/2015

The Moscow Mule is an oddly named cocktail with a history that was decades ahead of its time. The first half of its name is easy …

Cheers News (Default) • In the News • Spirits

Regional Flair Rules Smirnoff Mule Contest

by: The Staff

01/14/2015

As the originator of the Moscow Mule cocktail some 75 years ago, Smirnoff vodka invited bartenders and drink enthusiasts nationwide to participate in the Smirnoff Moscow …

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