Tag: smirnoff
Smirnoff Announces Smirnoff Ice Zero Sugar
by: Melissa Dowling
The makers of Smirnoff have launched the new Smirnoff Ice Zero Sugar. This ready-to-drink malt beverage has no sugar, with flavors that balance citrus and sweet, the …
Smirnoff Continues Support Of EDM With New Documentary
by: Kyle Swartz
Supporting electronic dance music (EDM) has been fashionable recently in the alcohol industry, including the Smirnoff Sound Collective. The brand continued its EDM support today with the …
Smirnoff Red, White & Berry
by: Kyle Swartz
Smirnoff kicks off the summer with its new Red, White & Berry vodka. This limited edition spirit is a mix of cherry, citrus and blue raspberry flavors, and is …
How Smirnoff Is Reimagining Sponsorships, Concert-Friendly Drinks
by: Kyle Swartz
The way that alcohol brands sponsor events is changing. Much of this reflects marketing for Millennials. Traditional “in-your-face” advertising turns off this generation. Rather, they prefer …
Back to the Future with the Moscow Mule
by: Kyle Swartz
The Moscow Mule is an oddly named cocktail with a history that was decades ahead of its time. The first half of its name is easy …
Regional Flair Rules Smirnoff Mule Contest
by: The Staff
As the originator of the Moscow Mule cocktail some 75 years ago, Smirnoff vodka invited bartenders and drink enthusiasts nationwide to participate in the Smirnoff Moscow …
