Tag: heineken
Heineken Launches Wild Lager Series with H41
by: The Staff
Heineken has announced the release of H41, a limited-edition lager brewed using a “mother” yeast discovered in Patagonia, the company says. It is the first in …
Heineken Rolls Out City-Specific Aluminum Bottles
by: The Staff
Heineken has unveiled limited-edition aluminum bottles, available only in select cities. “This durable and chic packaging is perfect for social spaces like rooftop bars, patios, and …
Heineken Acquires Remaining Stake In Lagunitas
by: The Staff
Heineken announced this week that they have acquired all the remaining shares in Lagunitas Brewing Company. In 2015 Heineken purchased a 50% stake in the popular American craft …
Heineken USA Establishes Five Points Trading Company To Import Global Beer Brands
by: Kyle Swartz
Heineken USA will launch a new venture to incubate a range of global beer brands in the U.S.. The company announced that on January 1, 2017, it will …
Heineken Light, Strongbow Cider Now Available On BrewLock
by: Kyle Swartz
Heineken Light and Strongbow Gold Apple Hard Cider are now available on the company’s BrewLock keg system. BrewLock is on-premise draught technology. The BrewLock keg is a patented …
Heineken Pulls Desperados Tequila-Flavored Beer From U.S.
by: Kyle Swartz
Heineken announced yesterday that it will stop selling its tequila-flavored beer Desperados in America. The company had launched Desperados in the U.S. in July, 2014. Blended with tequila barrel-aged lager, …
Heineken’s ‘What’s Your Play’ Program Targets Football Fans
by: The Staff
Heineken is tapping into football season with its What’s Your Play? program. This portfolio retail program runs Jan. 1 through Feb. 28. It includes football-themed POS materials, digital partnerships, …
Heineken Holiday Program Partners with Pernod Ricard, Dr. Pepper Snapple Group
by: The Staff
Heineken is inviting legal consumers to “Light Up Your Holidays” this season with a fully-integrated, seasonal program. The promotion includes strategic digital partnerships, a sweepstakes, and …
Heineken Completes Stake Purchases in Lagunitas, Slovenian Brewery
by: The Staff
Heineken continues to expand its global beer portfolio. The company announced today that is has closed on the purchase of a 50-percent stake of U.S. craft brewery Lagunitas. This follows fulfilment …
Heineken Acquires Red Stripe Beer from Diageo
by: The Staff
The Jamaican beer brand Red Stripe has changed hands. As part of a $780.5-million deal announced yesterday, Heineken has agreed to buy controlling ownership of Jamaican alcohol-producer Desnoes …
