Tag: heineken
Heineken Buys 50% Stake in Lagunitas
by: The Staff
Another big brewer is buying a craft beer brand. Heineken announced Sept. 8 that it is acquiring a 50% stake in California brewery Lagunitas Brewing Co. …
Dos Equis Summer ‘Luna Rising’ Campaign Links with Nightlife
by: Kyle Swartz
Dos Equis’ summer retail and on-premise promotional campaign is designed to capitalize on outdoor occasions that “rise with the moon,” according to the company. Running June 1 through the …
Cider Blossoms — A Category Poised for Continued Growth
by: Kyle Swartz
The hard cider category may trail behind wine and beer in sales, but it’s quickly making up ground. Leading cider brands grew 57.8% between 2013 and …
Heineken Heads to Cities for Summer Program
by: The Staff
This summer, Heineken is bringing back its 360-degree Cities program intended to inspire LDA+ consumers to “break from their usual routines and make the most out of their cities” every time …
Heineken Pairs with Neil Patrick Harris on Money Back Guarantee
by: The Staff
Heineken Light — not Neil Patrick Harris — is offering a money back guarantee. To inspire 21+ fans to try Heineken, the company is partnering for the …
Heineken USA Appoints Ronald den Elzen as CEO
by: The Staff
Heineken USA announced today that effective July 1, its new CEO will be Ronald den Elzen. He succeeds departing CEO Dolf van den Brink, who will become the new CEO of …
Heineken Rolls Out BrewLock System
by: The Staff
To improve the freshness, flavor and aromas of its beers on draft, Heineken USA has launched the BrewLock System, a small-format keg for its Heineken and …
Heineken Doubles Down on Slim Can
by: The Staff
Already the first premium brand to offer brews in 8.5oz cans, Heineken has upped its investment in the “slim” format. Marketing support will increase in 2015 …
