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Category: Marketing

Beer • In the News • Marketing • Strategies

Heineken Holiday Program Partners with Pernod Ricard, Dr. Pepper Snapple Group

by: The Staff

10/21/2015

Heineken is inviting legal consumers to “Light Up Your Holidays” this season with a fully-integrated, seasonal program. The promotion includes strategic digital partnerships, a sweepstakes, and …

Beer • Featured Articles • Marketing • Operations • Strategies

Raising the Right Beer Glass

by: Lucy Saunders

04/08/2015

What’s in your glass? If it’s draft beer, chances are you’re holding a shaker pint. Most people know the shaker pint as an affordable conveyance for …

Cheers News (Default) • In the News • Marketing • Operations • Strategies

NCB Show: Tips From The “Bar Rescue” Experts

by: Melissa Dowling

04/07/2015

The folks at Bar Rescue have seen it all in rehabbing the failing bars featured on the Spike network series. Several beverage experts that have been …

Cheers News (Default) • Featured Articles • Marketing • Spirits

The 2015 Growth Brands: Rising Spirits

by: The Staff

03/16/2015

The spirits industry is certainly in flux, as consumers move away from vodka toward whiskies and embrace flavored spirits in new categories. The cinnamon whiskey, moonshine …

Cheers News (Default) • Editor's Picks • Featured Articles • Marketing • Operations • Strategies • Wine

The Pleasure Principle: Beverage Trends For 2015

by: Andrew Freeman

01/21/2015

Instant gratification, education and participation will be recurrent themes throughout restaurants and hotels in the coming year. The economic upturn in 2014, coupled with the desire …

Marketing • Operations • Spirits • Strategies

I Want Brandy!

by: Kelly A. Magyarics

11/05/2014

Kicking back with a brandy seems like an old fashioned way to imbibe. But brandy, Cognac and Armagnac appeal to a variety of spirits aficionados, and the cocktail world still relies heavily on distilled-wine spirits.

In the News • Marketing • Spirits • Strategies

The Melting Pot Holding Cocktail Competition

by: The Staff

07/02/2014

Upscale fondue restaurant chain The Melting Pot is letting fans vote for their favorite drinks with Top Cocktail, a beverage showdown that runs through July 31. The Top Cocktail competitors are limited-edition, handcrafted drinks featuring Fireball cinnamon whisky, Hendrick’s gin, Sailor Jerry spiced rum, Stoli Razberi vodka and Avión Silver tequila.

Featured Articles • Marketing • Operations • Wine

7 Tips to Shake Up Your Beverage Program

by: Melissa Niksic

06/25/2014

The beverage alcohol category gets more competitive every year, making it harder for restaurants and bars to stand out with unique offerings. Chain operators that have to roll out their offerings across multiple locations and concepts face particular challenges keeping up.

Beer • Marketing • Operations • Spirits • Strategies

Night Shift

by: Thomas Henry Strenk

05/20/2014

Where the stars of location and lack of competition align, late-night dining can create a destination niche. Operators that keep their kitchens open can attract an underserved potential customer base of fellow restaurant and bar employees, among other guests looking for a late-night bite and beverage.

Marketing • Spirits • Strategies

Make Mine A Mini: Appetizer-sized Cocktails

by: Kelly A. Magyarics

04/22/2014

Whether they are called apptails, couptails, or minis, appetizer-sized cocktails are small in size, but big on charm. They appeal to indecisive guests who just can’t pick one drink from the list, as well as those concerned about the amount of alcohol in ordering several full-sized libations.

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