Category: Beer
Tecate Teams Up With Chivas for Bicultural Sponsorship Campaign
Tecate and Tecate Light have become the official beer sponsors of the U.S. activities for the Mexican soccer club Chivas del Guadalajara. The announcement this past weekend – …
Heineken Rolls Out BrewLock System
To improve the freshness, flavor and aromas of its beers on draft, Heineken USA has launched the BrewLock System, a small-format keg for its Heineken and …
Pure Cider Rosé
Niche Import Co. welcomes a new addition to its growing cider portfolio: Possmann Pure Cider Rosé. Apples ripened all Summer long, picked and pressed immediately then …
Super Bowl XLIX Cocktail Recipes
As the New England Patriots and Seattle Seahawks get set to face off in Phoenix on Sunday, it’s time to plan your Super Bowl libations. The …
Newcastle Unveils Crowdfunded Super Bowl Ad
Everybody knows Super Bowl ads are extremely expensive. Newcastle and 37 other companies have come up with a novel idea to afford the hefty cost: crowdfunding. The Newcastle …
Survey: Majority of Americans to Celebrate Super Bowl Responsibly
This Sunday, most Americans who drink during the big game will do so safely. Anheuser-Busch recently announced results of a survey of 1,932 adults on this subject, conducted …
Anheuser-Busch purchases Elysian Brewing Company
Anheuser-Busch is expanding into the craft beer market. The company today announced the purchase of Seattle-based craft brewery Elysian Brewing Company. According to a press-release posted online, Elysian sold …
In Step With Seasonal Brews
Beer brewing has followed the natural agricultural rhythm of the seasons for centuries. Even with today’s modern brewing techniques, producers still offer periodic releases to fit …
Strongbow Rolls Out ‘Cider at its Bestest’ Program
Strongbow Hard Cider recently announced details of its Cider at its Bestest program, a fully integrated retail and on-premise promotion. It will include digital media, in-store displays and signage, …
Craft beers in Connecticut
It’s a good time to be a beer drinker. No matter where you live, there now seems to be a nearby craft-beer bar or brewery, or …