If you haven’t heard, the Pantone Color of the Year 2023 is Viva Magenta, a deep, vivid pink. It’s a great color for cocktails in that it’s beautiful, appetizing and pops for photos, plus a number of fruits and liqueurs can help you achieve the right shade of magenta.

In fact, Viva Magenta reminds us of Pantone’s Ultra Violet from 2018 — remember that? Anyway, here are seven Viva Magenta cocktail recipes we like. (And here’s a creative wine menu idea from a few years ago that incorporates Pantone shades of rosé.)

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Saints and Sinners

Course Drinks

Keyword hibiscus syrup, lime, mezcal, tequila

Ingredients

• 1 oz. Republic Tequila
• ½ oz. Del Maguey Vida mezcal
• 1 oz. Hibiscus syrup
• 1 oz. Lime juice

Instructions

• Build ingredients in rocks glass.
• Top with ice and ginger beer.
• Garnish with lime skewer and mint sprig.

Notes

The mixologists at Tillie’s restaurant at Camp Lucy in Dripping Springs, TX, created this recipe.

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Pear With Me

Course Drinks

Keyword Amaretto, Desert pear syrup, lemon, pear vodka

Ingredients

• 2 oz. Grey Goose Pear vodka
• ¾ oz. Desert pear syrup
• ½ oz. Dissarono Amaretto
• ¾ oz. Lemon juice
• 5 dashes Foam bitters

Instructions

• Combine all the ingredients in a shaker.
• Add ice and hard shake.
• Strain the ingredients on a dry shaker and double dry shake.
• Pour into Martini glass.
• Garnish with edible flowers.

Notes

The mixologists at The National Hotel’s Mareva 1939 in South Beach, Miami, created this recipe.

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The Fearless Club

Course Drinks

Keyword egg white, gin, lime, raspberry syrup, sage

Ingredients

• 1 ½ oz. Engine gin
• ½ oz. Raspberry syrup
• ¾ oz. Lime juice
• 1 Egg white
• Sage leaf to garnish

Instructions

• Add all ingredients to shaker.
• Dry shake for 15 seconds.
• Add ice and shake until cold.
• Strain into a coupe glass.
• Garnish with sage leaf.

Notes

The mixologists at Engine gin created this recipe with Pantone.

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El Pavo Real

Course Drinks

Keyword Creme de Violette liqueur, Frozen limeade, mezcal, Pomegranate hibiscus syrup, tequila

Ingredients

• 1 oz. Espolòn Blanco tequila
• 1 oz. Vida Mezcal
• ½ oz. Pomegranate hibiscus syrup
• ½ oz. Tempus Fugit Violettes liqueur
• ½ oz. Fresh-squeezed lime juice

Instructions

• Combine ingredients in a mixing tin.
• Shake and strain over ice.
• Garnish with edible flowers or lime wheel.

Notes

For Pomegranate hibiscus syrup:
181 g Granulated sugar
181 ml. Pom juice
4 ½ g dried Hibiscus
15 ml. St Elizabeth’s Dram

Dissolve sugar into Pom juice. Add hibiscus flower, let sit at room temperature for 1 hour. Strain off flowers. Refrigerate for up to 30 days. Yields about 1 ½ cups

Jordan Deis, bar supervisor at Peacock Room at Kimpton Hotel Fontenot in New Orleans, created this recipe.

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Viva Magenta Pom Your Tini

Course Drinks

Keyword Grenadine, lime, lychee liqueur, pomegranate seeds, vodka

Ingredients

• 3 tsps. Fresh pomegranate seeds
• 1 ¼ oz. Ketel One vodka
• 1 ¼ oz. Giffard Lichi-Li liqueur
• ¼ oz. Grenadine
• Fresh lime

Instructions

• Muddle the pomegranate seeds.
• Add a squeeze of fresh lime.
• Add vodka, liqueur and Grenadine.
• Shake with ice.
• Strain into Martini glass.

Notes

The mixologists at Timbers Kaua’i at Hokuala in Lihue, HI, created this recipe.

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Lost Upstate

Course Drinks

Keyword cranberry, lime, rosemary, spiced pear liqueur, tequila

Ingredients

• ¾ oz. Lime juice
• ¾ oz. Cranberry-rosemary syrup
• ½ oz. St. George spiced pear liqueur
• 1 ¾ oz. Nosotros blanco tequila
• 1 Rosemary sprig
• 3 Cranberries

Instructions

• Combine all ingredients in a shaker.
• Add ice, shake until cold.
• Strain over fresh ice in a Double Old Fashioned glass.
• Garnish with a rosemary sprigs and a cranberry sword.

Notes

For Cranberry-rosemary syrup:
Combine 1 cup Cranberries, 1 cup Sugar, 1 cup Water and 1 Rosemary sprig in a saucepan. Stir regularly over low heat until the sugar is completely dissolved and cranberries begin to break down. Cool and strain out the solid pieces. Store in the refrigerator until ready to use.

Thomas Mizuno-Moore, senior beverage manager at Aba (Chicago and Austin), created this recipe.

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Magenta Margarita

Course Drinks

Keyword lime, Prickly pear purée, tequila

Ingredients

• 1 ½ oz. 1800 Cristalino tequila
• 1 oz. Prickly pear purée
• ½ oz. Lime juice
• ½ oz. Simple syrup
• Fresh lime wheels

Instructions

• Combine ingredients in mixing tin.
• Add ice and shake vigorously.
• Strain over fresh ice in a salt-rimmed rocks glass.
• Garnish with fresh lime wheels.

Notes

The mixologists at 1800 created this recipe.