Cheers

Cheers

The Beverage Business Magazine for Full-Service Restaurants and Bars

  • Beverage Trends
    • Beer
    • Wine
    • Spirits
    • Wine Reviews
    • Marketing
    • Operations
  • Operators
    • What I’m Drinking Now
  • Recipes
    • Submit a Drink Recipe
  • Events & Awards
    • Cheers Beverage Summit
    • Growth Brands
    • BevX Awards
    • Supplier Awards
  • Podcasts
  • E-News
    • E-News Subscribe
  • Digital Issues
  • Cheers@Home

Sauza Tequila Redesigned Bottle

05/19/2015

by: The Staff

Sauza Tequila, the flagship brand of Casa Sauza, will debut a new premium look in June 2015.

The refreshed brand highlights the Sauza family heritage, quality and craftsmanship behind the spirit and elevates its visibility and presence internationally, according to the company.

The largest rebrand in Sauza history will roll out globally, driving the brand’s growth in existing North American markets, as well as expansion efforts in new, emerging tequila markets: Japan, Brazil, Russia and the brand’s first foray into China.

Advertisement

Upon its global unveiling, Sauza Blue 100% Agave Tequila will take on the new name, Sauza Signature Blue, and will now feature a premium cork and wood closure.

Across all Sauza Tequila variants, the new packaging will include a redesigned label with a prominent depiction of the brand’s iconic Gallo, according to the company, as well as a unique bottle structure with the Tequila Sauza Crest and monogram embossed on the glass.

The Gallo is a cherished symbol of the Sauza brand and has been part of the Sauza Crest since 1873, according to the company. It was personally chosen by Sauza founder, Don Cenobio Sauza for representing courage, passion and perseverance.

Don Cenobio Sauza’s signature will appear on labels along with the La Perseverancia distillery story to reinforce the brand’s family heritage, deeply rooted in Jalisco, Mexico.

Like Sauza Tequila on Facebook, or follow @Sauza on Twitter, @SauzaMargaritas on Instagram and @SauzaTequila on Pinterest.

bottle Casa Sauza Don Cenobio Sauza Gallo Jalisco La Perseverancia mexico new premium Redesigned Sauza Blue 100% Agave Tequila Sauza Signature Blue Sauza Tequila tequila Tequila Sauza Crest

Last modified: 05/19/2015

Previous Story:
Taylor Fladgate 1965 Single Harvest Tawny Port
Next Story:
Innis And Gunn Rare Oak Pale Ale, Highland Ale

About the Author: The Staff

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

In The News

  • Ballast Point Unveils Brand Redesign
  • Disaronno and Jack Daniel’s Partner for Velvet Fire
  • Meet The Mixologist: Keyatta Mincey Parker
  • New Rémy Martin Bottle Celebrates Music Culture
  • Yuengling Distribution Expands into Texas
  • Country-music Star Thomas Rhett Launches Dos Primos Tequila
More News >>

Follow Us

Facebook
Twitter

Featured Drink

  • The Winter Rebel
    The Winter Rebel cocktail

Drink Recipes

  • The Winter Rebel
  • Feel The Warmth Of Hot Cocktails
  • Oh, Sherry!
  • Glorious Beginnings
  • Reindeer Mule

Current Issue

Cheers Current Issue

Cheers Magazine

  • About Cheers
  • Advertise
  • Contact Us
  • Subscribe
  • Market Research

Events & Awards

  • Beverage Excellence Awards
  • Cheers Beverage Summit
  • Growth Brands Awards

Magazines

  • Cheers
  • Beverage Dynamics
  • StateWays
  • Beverage Wholesaler
  • Beverage Handbooks (research)

E-Newsletters

  • Better Bartending
  • Cheers
  • Beverage Dynamics
  • StateWays
  • Beverage Wholesaler
  • Beverage Universe
  • Cannabis Regulator
  • About EPG Media
  • Send File
  • Privacy Policy
Powered by WordPress and Versal.