Tag: mexico
Tequila Trends in 2023
by: Melissa Dowling
If you need further evidence of tequila’s popularity, preliminary 2022 data indicates that the agave spirit surpassed American whiskey by value to become the second most …
What I’m Drinking Now: Rodrigo Sanchez
by: The Staff
Rodrigo Sanchez is a bartender at Simon’s Restaurante in Mexico City. Cocktail culture is starting to get more relevant in Mexico. This has been helped along …
Sauza Tequila Redesigned Bottle
by: The Staff
Sauza Tequila, the flagship brand of Casa Sauza, will debut a new premium look in June 2015. The refreshed brand highlights the Sauza family heritage, quality and craftsmanship …
El Mayor Tequila Barrel Select Program
by: The Staff
El Mayor Tequila has announced its Barrel Select Program, in which customers can handpick their barrel of premium tequila to be bottled. Participants of the program sample three slightly …
Heineken USA Appoints Ronald den Elzen as CEO
by: The Staff
Heineken USA announced today that effective July 1, its new CEO will be Ronald den Elzen. He succeeds departing CEO Dolf van den Brink, who will become the new CEO of …
Diageo to Invest $400 Million in Tequila Don Julio
by: The Staff
Diageo will invest approximately $400 million in the future of Tequila Don Julio. The announcement today re-affirmed Diageo’s long-term commitment to its Mexico operations, according to a press-release, following …
$2K Tequila Bottle Includes Handcrafted Pewter Decanter
by: The Staff
1800 Tequila, a Proximo Spirits brand, has announced its newest offering, 1800 Colección. The aged, limited-edition extra añejo tequila comes in a pewter decanter designed by celebrated …
Tecate Teams Up With Chivas for Bicultural Sponsorship Campaign
by: The Staff
Tecate and Tecate Light have become the official beer sponsors of the U.S. activities for the Mexican soccer club Chivas del Guadalajara. The announcement this past weekend – …
