1800 Tequila has announced the next stage of its “Enough Said” campaign.
The video series “Enough Said Episodes” will feature Ray Liotta and Michael K. Williams reminiscing on personal stories of struggle, toughness and triumph. “Through separate narratives, each man expands on the values inherent to the 1800 drinker,” a press release said, “namely, what it means to be effortlessly masculine, unique and impossibly cool.”
In the first edition of the video series, 1800 follows brand spokesman and “esteemed wiseguy” Ray Liotta on a journey through New York City as he discusses his pursuit of quality, sharing anecdotes of his rise in the movie industry.
Following Liotta is Michael K. Williams, known for his tough, antiheroic “Omar” on the critically acclaimed HBO series “The Wire.” In his video, Williams reflects and riffs on what he learned growing up in Flatbush, Brooklyn.
The first video featuring Ray Liotta launched on April 1st on YouTube.com/1800TequilaOfficial, followed by the Michael K. Williams video on April 15th.
“Enough Said Episodes” was created by by The VIA Agency.