Heineken Light — not Neil Patrick Harris — is offering a money back guarantee.
To inspire 21+ fans to try Heineken, the company is partnering for the second year with Harris on a new commercial and digital video. Building on last year’s campaign, the new :15 commercial, “Money Back,” continues the story of Harris struggling with legalities and regulations. In it, Harris promises the viewer that Heineken Light is the best tasting light beer or he’ll give you your money back, before backpedaling to clarify that someone at Heineken will be fulfilling the guarantee, not him personally.
The story continues in the long-form video, “Fans,” in which Neil is spotted by fans of the Heineken Light commercials while shopping. The video leads to a fever-pitch moment when his simple attempt to buy some fruit becomes a calamity.
The money back offer follows the 2014 World Beer Championships announcement of Heineken Light as the “Best Tasting Low Calorie Lager” for the second year running. The beer, reformulated in 2013, is brewed with Cascade Hops, which gives it that smooth taste profile and floral, fruity hop aroma, according to a press release.
The campaign was created and produced by Wieden+Kennedy New York. The launch will be supported through a mix of traditional and paid media, digital, PR and experiential marketing. The brand will also carry out sampling opportunities where legal with adults 21+.
To watch the “Best Tasting Light” campaign videos and interact with Heineken Light, visit BestTastingLight.com. Watch “Money Back” and “Fans” on Heineken’s YouTube Channel and join the conversation using #BestTastingLight on Twitter and Instagram.
