For many consumers, the choice of where to dine often comes down to which restaurant has the best beverage alcohol program.
Alcoholic beverages can be a significant driver of traffic, differentiation, and loyalty, according to a survey by Consumer Edge Insight. Two factors that keep customers coming back are selection and pricing, the study found.
Consumer Edge Insight recently surveyed restaurant customers to find out which casual-dining spots generated the most loyalty with their alcoholic beverages.
Buffalo Wild Wings took the top spot for “selection,” with 29% of those surveyed saying they were “most likely to visit it most often due to its good selection of alcoholic beverages.” Applebee’s was number two, with 24%, and Outback Steakhouse and T.G.I. Friday’s tied for third place with 22%.
Buffalo Wild Wings also won on prices. When asked which casual-dining brand they were “most likely to visit most often due to its good prices of alcoholic beverages,” Buffalo Wild Wings came out on top with 30%. Chili’s was second with consumers when it comes to favorable drink prices, with 23%, and Ruby Tuesday was third with 22%.
Meanwhile, other operators could stand to improve their pricing, according to the consumers surveyed. Nearly half (46%) of those surveyed cited Hooters as the place they would visit more often if the chain offered a better selection of alcoholic beverages.
Lone Star Steakhouse had the highest number of customers saying they would visit more often if the chain offered better prices on alcoholic beverages.
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