Tag: vodka
How Smirnoff Is Reimagining Sponsorships, Concert-Friendly Drinks
The way that alcohol brands sponsor events is changing. Much of this reflects marketing for Millennials. Traditional “in-your-face” advertising turns off this generation. Rather, they prefer …
These Imported Craft Vodkas Are Hot in America
The majority of vodka category growth in 2014 was in the imported segment and smaller, boutique brands. These brands are providing retailers and consumers alike the opportunity …
High Stick Vodka
High Stick Vodka has crossed the border and is now available in America. The product is premium Canadian vodka packaged in a hand-blown glass hockey stick bottle. The …
Skyy Vodka Honeycrisp Apple and Tropical Mango
Skyy Vodka has expanded its Infusions line with two new flavors to its portfolio: Honeycrisp Apple and Tropical Mango. With apple remaining one of the top trending U.S. …
Smithworks Vodka
New to shelves, Smithworks Vodka is the result of a partnership between Pernod Ricard and country music superstar Blake Shelton. Made with corn from Kansas, Missouri and Oklahoma and water …
Svedka Cucumber Lime Vodka
Svedka has expanded their line of flavored vodkas. The company has announced its new Cucumber Lime flavor. The vodka is a combination of zesty citrus and cool cucumber flavors. Svedka Cucumber Lime is …
Deep Eddy Peach Vodka
Deep Eddy Vodka has unveiled a peach flavor. Deep Eddy Peach is made with real peaches and Texas aquifer water, the company says, and produced in small batches at the brand’s …
Here’s How Absolut Plans to Push Premium Vodka in 2016
Vodka is supposed to be dead. Millennials much prefer whiskey to the white spirit. Then why did Pernod Ricard host a holiday party to celebrate Absolut …
Nolet Family Celebrates 325 Years with Commemorative Ketel One Bottle, Brand Campaign
Joannes Nolet first opened his family distillery’s doors in Schiedam, Holland in 1691, and its traditions have passed down from father to son for 11 generations. To …
Absolut Launches ‘Electrik’ Campaign With Interactive House Party, Empire of the Sun
Absolut Vodka continues to seek electrifying party experiences. On October 23, Absolut unveiled the Absolut Electrik House – a house party utilizing the energy levels of house guests to unlock …