Joannes Nolet first opened his family distillery’s doors in Schiedam, Holland in 1691, and its traditions have passed down from father to son for 11 generations.

To commemorate 325 years of distilling excellence at the Nolet Family Distillery, Ketel One vodka has released a limited-edition bottle and new brand campaign. Moreover, Carl Nolet Sr. (pictured above right), 10th Generation Master Distiller and Creator of Ketel One vodka, will host a global celebration at the Nolet Family Distillery next May.

“Our father has always taught us, as his father did before him, ‘Quality before everything,’” said Carl Nolet Jr., 11th Generation of the Nolet Family.

The Nolet Family Distillery 325th Anniversary Bottle is now available nationwide.

The commemorative bottle is dressed in copper matte plating as a nod to the role copper pot distillation plays in creating Ketel One vodka. The ironwork-inspired design featured on the front and back of the bottle represents the ironwork above the entrance to the distillery in Holland.

Carl Nolet Jr., Carolus Nolet Sr., and Bob Nolet Toasting at the Nolet Family Distillery gates.

For the first time, the 11th generation, Carl Nolet Jr. and Bob Nolet (pictured above left), will have their signatures featured on the bottle.

Ketel One vodka will also launch a new brand campaign filmed in and around the Nolet Family Distillery in Schiedam, Holland.

The campaign, Our Life’s Work, includes 30- and 15-second executions that will appear across broadcast, digital and social media platforms beginning this week.

A 90-second film will live on the brand’s website.

Our Life’s Work includes a spot dedicated to reminding consumers to drink responsibly.

For many years, the Nolet Family Distillery has opened its doors to tens of thousands of visitors. Nolet Sr. will host a celebration there with family, friends and the Nolet’s “extended family” of bartenders.