Tag: premium vodka
Interview: When Will Americans Embrace Premium Vodka?
by: Kyle Swartz
Part of the problem with premium vodka is rooted in the American definition of the spirit. So argues Derek Anderson, partner and CMO for the Ukrainian …
Interview: The State of Premium Vodka, With elit’s Brent Lamberti
by: Kyle Swartz
Reports of vodka’s demise are greatly exaggerated. Yes, the white spirit has lost some ground during the rise of brown spirits and craft cocktails. For a …
Here’s How Absolut Plans to Push Premium Vodka in 2016
by: Kyle Swartz
Vodka is supposed to be dead. Millennials much prefer whiskey to the white spirit. Then why did Pernod Ricard host a holiday party to celebrate Absolut …
Twenty Grand Vodka Peach, Bottle Redesign
by: The Staff
Twenty Grand Vodka has released a new flavor: Peach. Bottled at 80 proof, Twenty Grand Peach is an infusion of French vodka, VS cognac and natural peach …
