Tag: premium vodka
Interview: When Will Americans Embrace Premium Vodka?
Part of the problem with premium vodka is rooted in the American definition of the spirit. So argues Derek Anderson, partner and CMO for the Ukrainian …
Interview: The State of Premium Vodka, With elit’s Brent Lamberti
Reports of vodka’s demise are greatly exaggerated. Yes, the white spirit has lost some ground during the rise of brown spirits and craft cocktails. For a …
Here’s How Absolut Plans to Push Premium Vodka in 2016
Vodka is supposed to be dead. Millennials much prefer whiskey to the white spirit. Then why did Pernod Ricard host a holiday party to celebrate Absolut …
Twenty Grand Vodka Peach, Bottle Redesign
Twenty Grand Vodka has released a new flavor: Peach. Bottled at 80 proof, Twenty Grand Peach is an infusion of French vodka, VS cognac and natural peach …
