Tag: patron
Why Patrón Jumped Into Augmented Reality — and What’s Next
Patrón Tequila launched an augmented reality (AR) tour of its Jalisco distillery last week. The company has long prided itself on embracing technology: Patrón was among the …
Interview: How Patrón Stays Small-Batch Despite Its Large Size
Patrón Tequila has used artisanal production techniques well before that trend swept through spirits and marketing. The brand has long positioned itself as ultra-premium and has become …
Patron Dives Into Virtual Reality
The “Art of Patron” experience is designed to allow consumers to visit the company’s distillery without leaving their home city. Using Oculus technology, the new virtual …
Patrón Extra Añejo 7 Años
Patrón Spirits has unveiled Patrón Extra Añejo 7 Años, the oldest tequila the brand has ever produced. The story of this unplanned tequila – Patrón’s first-ever limited edition …
Patron Launches ‘The Art of Patron’
Patron Tequila has launched a new integrated brand platform that showcases artisanal craftsmanship. “The Art of Patron” brings together “five pillars that celebrate the artistry of the brand”: culinary …
Patron Añejo Chinese New Year
Patron Spirits has introduced a limited edition keepsake tin for the brand’s Añejo tequila, celebrating the Year of the Sheep ahead of the 2015 Chinese New …
