Tag: patron
Why Patrón Jumped Into Augmented Reality — and What’s Next
by: Kyle Swartz
Patrón Tequila launched an augmented reality (AR) tour of its Jalisco distillery last week. The company has long prided itself on embracing technology: Patrón was among the …
Interview: How Patrón Stays Small-Batch Despite Its Large Size
by: Kyle Swartz
Patrón Tequila has used artisanal production techniques well before that trend swept through spirits and marketing. The brand has long positioned itself as ultra-premium and has become …
Patron Dives Into Virtual Reality
by: The Staff
The “Art of Patron” experience is designed to allow consumers to visit the company’s distillery without leaving their home city. Using Oculus technology, the new virtual …
Patrón Extra Añejo 7 Años
by: The Staff
Patrón Spirits has unveiled Patrón Extra Añejo 7 Años, the oldest tequila the brand has ever produced. The story of this unplanned tequila – Patrón’s first-ever limited edition …
Patron Launches ‘The Art of Patron’
by: The Staff
Patron Tequila has launched a new integrated brand platform that showcases artisanal craftsmanship. “The Art of Patron” brings together “five pillars that celebrate the artistry of the brand”: culinary …
Patron Añejo Chinese New Year
by: The Staff
Patron Spirits has introduced a limited edition keepsake tin for the brand’s Añejo tequila, celebrating the Year of the Sheep ahead of the 2015 Chinese New …
