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Tag: patron

Featured Articles • In the News • Spirits

Why Patrón Jumped Into Augmented Reality — and What’s Next

by: Kyle Swartz

09/28/2017

Patrón Tequila launched an augmented reality (AR) tour of its Jalisco distillery last week. The company has long prided itself on embracing technology: Patrón was among the …

In the News

Interview: How Patrón Stays Small-Batch Despite Its Large Size

by: Kyle Swartz

07/26/2016

Patrón Tequila has used artisanal production techniques well before that trend swept through spirits and marketing. The brand has long positioned itself as ultra-premium and has become …

In the News

Patron Dives Into Virtual Reality

by: The Staff

05/01/2015

The “Art of Patron” experience is designed to allow consumers to visit the company’s distillery without leaving their home city. Using Oculus technology, the new virtual …

Product Showcase • Spirits

Patrón Extra Añejo 7 Años

by: The Staff

03/13/2015

Patrón Spirits has unveiled Patrón Extra Añejo 7 Años, the oldest tequila the brand has ever produced. The story of this unplanned tequila – Patrón’s first-ever limited edition …

In the News • Strategies

Patron Launches ‘The Art of Patron’

by: The Staff

02/17/2015

Patron Tequila has launched a new integrated brand platform that showcases artisanal craftsmanship. “The Art of Patron” brings together “five pillars that celebrate the artistry of the brand”: culinary …

Product Showcase

Patron Añejo Chinese New Year

by: The Staff

01/14/2015

Patron Spirits has introduced a limited edition keepsake tin for the brand’s Añejo tequila, celebrating the Year of the Sheep ahead of the 2015 Chinese New …

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