Tag: millennials
Are Millennials Bad for the Beer Industry?
by: Kyle Swartz
Hard to believe that Millennials might be a problem for the beer industry. After all, it’s their curious palates that kick started the craft movement that began …
What Millennials Want From Alcohol Brands
by: Lisa Donoughe
If you want a sense of the enormous influence of Millennials, just take a look at the stats. Millennials, the largest generation in America, are expected …
Interview: How The Macallan Markets to Millennials
by: Kyle Swartz
What do Millennials know about scotch? Probably that their dad and grandfather drink it. But do they know the difference between a single malt and a …
9 Trends Driving Wine Sales in 2016
by: Kyle Swartz
This year in wine will be determined by a number of emerging and established trends. Most notably, perhaps, is the rise of Millennials (especially women) as …
Surf Swim 2013 Chardonnay
by: The Staff
Guarachi Wine Partners has introduced Surf Swim, a new California 2013 Chardonnay intended to appeal to nostalgic baby boomers and in-the-moment millennials who enjoy California’s most popular white grape. …
