Tag: light beer
Into the Light — Trends in the Light Beer Category
Macro brands still rule when it comes to light beer. But this lead has somewhat receded with the rise of craft, which has diversified the category …
Heineken Pairs with Neil Patrick Harris on Money Back Guarantee
Heineken Light — not Neil Patrick Harris — is offering a money back guarantee. To inspire 21+ fans to try Heineken, the company is partnering for the …