Tag: light beer
Molson Coors Launches Organic Beer, Coors Pure
by: Melissa Dowling
On May 7—National Beer Day—Molson Coors has unveiled its first USDA-certified organic beer, Coors Pure. The new brew is available nationwide. Tapping into the “healthier for you” …
Busch Light Launches its First Flavored Beer
by: Melissa Dowling
Busch Beer marked a historic day in its 65-year history with the release of Busch Light Apple, the first-ever flavor innovation for Busch Light. Busch Light …
Why You Should (And Shouldn’t) Worry About Light Beer’s Future
by: Kyle Swartz
With all the hype surrounding craft, you could underestimate the appeal of light beer. Despite the category slipping 2.6% in U.S. sales in 2016, light again …
Why Light Beer Still Shines Bright
Light is bright in America. Domestic premium lights still dominate the beer scene, with Bud Light, Coors Light, Miller Lite and Michelob Ultra among the top-selling …
Amstel Announces Amstel Xlight ‘Sessionable’ Light Beer
by: The Staff
Heineken USA has announce the launch of Amstel Xlight. With only 90 calories, two grams of carbs, 4.2% ABV and 4 IBUs, Amstel Xlight is a “sessnionable” …
Today’s Light Beers Offer Higher Quality and Bolder Flavors
by: Erika Bolden
With summer months come long, hot days of bright sun and breezy patios—the perfect time for easy-drinking beers such as lights. While light beer may refer …
Sapporo Premium Light Larger Bottles
by: The Staff
Sapporo, one of the top selling Asian beers in the U.S., has announced the release of Sapporo Premium Light in larger 20.3 oz. (600 ml.) bottles. The …
Into the Light — Trends in the Light Beer Category
by: Kyle Swartz
Macro brands still rule when it comes to light beer. But this lead has somewhat receded with the rise of craft, which has diversified the category …
Heineken Pairs with Neil Patrick Harris on Money Back Guarantee
by: The Staff
Heineken Light — not Neil Patrick Harris — is offering a money back guarantee. To inspire 21+ fans to try Heineken, the company is partnering for the …
