Category: Cheers News (Default)
Valentine’s Day Cocktail Recipes
With Valentine’s Day (Feb. 14) coming up, we’re posting some themed cocktails that you can create and enjoy on that romantic occasion, or mix to set the mood in the …
Super Bowl XLIX Cocktail Recipes
As the New England Patriots and Seattle Seahawks get set to face off in Phoenix on Sunday, it’s time to plan your Super Bowl libations. The …
Back Bars Averaging 83 Bottle Facings
Shelf space on back bars is seriously crowded these days. Bar and restaurant operators average 83 bottle facings (those bottles you can see the faces of) …
The Pleasure Principle: Beverage Trends For 2015
Instant gratification, education and participation will be recurrent themes throughout restaurants and hotels in the coming year. The economic upturn in 2014, coupled with the desire …
Strongbow Rolls Out ‘Cider at its Bestest’ Program
Strongbow Hard Cider recently announced details of its Cider at its Bestest program, a fully integrated retail and on-premise promotion. It will include digital media, in-store displays and signage, …
Heineken Doubles Down on Slim Can
Already the first premium brand to offer brews in 8.5oz cans, Heineken has upped its investment in the “slim” format. Marketing support will increase in 2015 …
Regional Flair Rules Smirnoff Mule Contest
As the originator of the Moscow Mule cocktail some 75 years ago, Smirnoff vodka invited bartenders and drink enthusiasts nationwide to participate in the Smirnoff Moscow …
Wine Tasting 101, or How I Learned to Stop Worrying and Love the Wine
What a great way to start the New Year: Wine 101, a beginning course/pairing event for novice wine drinkers. It took place on Jan. 12 at Napa …
Second Round of Holiday Cocktails
It’s always a good idea to have several good holiday cocktail recipes at the ready for when it’s time to get festive. Here are a few more …
InterContinental Buying Kimpton
Hotel group InterContinental has agreed to buy boutique chain InterContinental Kimpton Hotels & Restaurants. InterContinental, which owns the Holiday Inn and Crowne Plaza brands, will pay …