Category: Strategies
Garnish with Flourish
Ah, the garnish. Part decoration, part cocktail ingredient, it’s often the first thing a customer notices when a drink is set in front of him or her. In …
Patron Launches ‘The Art of Patron’
Patron Tequila has launched a new integrated brand platform that showcases artisanal craftsmanship. “The Art of Patron” brings together “five pillars that celebrate the artistry of the brand”: culinary …
Quiz Show: Boosting Business With Trivia Nights
Few bars or pubs can afford slow business days during the week. So how can they consistently attract customers? Many businesses have found that trivia nights …
The Pleasure Principle: Beverage Trends For 2015
Instant gratification, education and participation will be recurrent themes throughout restaurants and hotels in the coming year. The economic upturn in 2014, coupled with the desire …
Festive Fall/Winter Cocktails
Spiced Up Milk Punch 1 oz. Christian Brothers brandy ¾ oz. Pink Pigeon rum 2 oz. Vanilla soy milk ¼ oz. Sattwa Chai tea ¼ oz. …
I Want Brandy!
Kicking back with a brandy seems like an old fashioned way to imbibe. But brandy, Cognac and Armagnac appeal to a variety of spirits aficionados, and the cocktail world still relies heavily on distilled-wine spirits.
Take Your Best Shot
Whether it’s a knot of businessmen knocking back tequila, birthday celebrators pounding Jagermeister or wandering bartenders buying rounds of Fernet Branca or Jameson for their pals, the downing of shots remains a nightly ritual. Shots have grown up a bit, however.
The Melting Pot Holding Cocktail Competition
Upscale fondue restaurant chain The Melting Pot is letting fans vote for their favorite drinks with Top Cocktail, a beverage showdown that runs through July 31. The Top Cocktail competitors are limited-edition, handcrafted drinks featuring Fireball cinnamon whisky, Hendrick’s gin, Sailor Jerry spiced rum, Stoli Razberi vodka and Avión Silver tequila.
7 Tips to Shake Up Your Beverage Program
The beverage alcohol category gets more competitive every year, making it harder for restaurants and bars to stand out with unique offerings. Chain operators that have to roll out their offerings across multiple locations and concepts face particular challenges keeping up.
Night Shift
Where the stars of location and lack of competition align, late-night dining can create a destination niche. Operators that keep their kitchens open can attract an underserved potential customer base of fellow restaurant and bar employees, among other guests looking for a late-night bite and beverage.