Category: Beer
Warsteiner redesign
Warsteiner is refreshing its brand. Starting February 2015, U.S. fans will begin to see the new look. The new branding includes: Refreshed Logos: The Warsteiner name features a larger, …
Michelada Diablo
Tecate has announced the introduction of Tecate Diablo, a Mexican beer mix based on the traditional Michelada recipe of beer, real tomato juice, lime and spices. …
Bud Light MIXXTAIL
Bud Light is introducing a new cocktail-inspired product: Bud Light MIXXTAIL. Bud Light MIXXTAIL is 8% ABV and available in three flavors – Long Island, Firewalker and …
Calling All Beer Experts: Join Our National Panel
Do you love beer? The craft beer explosion—and the long success of our National Wine Panel—have inspired Cheers to form a new Beer Panel to review the newest and most …
Tecate Teams Up With Chivas for Bicultural Sponsorship Campaign
Tecate and Tecate Light have become the official beer sponsors of the U.S. activities for the Mexican soccer club Chivas del Guadalajara. The announcement this past weekend – …
Heineken Rolls Out BrewLock System
To improve the freshness, flavor and aromas of its beers on draft, Heineken USA has launched the BrewLock System, a small-format keg for its Heineken and …
Pure Cider Rosé
Niche Import Co. welcomes a new addition to its growing cider portfolio: Possmann Pure Cider Rosé. Apples ripened all Summer long, picked and pressed immediately then …
Super Bowl XLIX Cocktail Recipes
As the New England Patriots and Seattle Seahawks get set to face off in Phoenix on Sunday, it’s time to plan your Super Bowl libations. The …
Newcastle Unveils Crowdfunded Super Bowl Ad
Everybody knows Super Bowl ads are extremely expensive. Newcastle and 37 other companies have come up with a novel idea to afford the hefty cost: crowdfunding. The Newcastle …
Survey: Majority of Americans to Celebrate Super Bowl Responsibly
This Sunday, most Americans who drink during the big game will do so safely. Anheuser-Busch recently announced results of a survey of 1,932 adults on this subject, conducted …