Cheers

Cheers

The Beverage Business Magazine for Full-Service Restaurants and Bars

  • Beverage Trends
    • Beer
    • Wine
    • Spirits
    • Wine Reviews
    • Marketing
    • Operations
  • Recipes
    • What I’m Drinking Now
    • Submit a Drink Recipe
  • Resources
    • eRNDC Login
    • SG Proof Login
    • CORE: Children of Restaurant Employees
  • Events & Awards
    • Cheers Beverage Summit
    • Growth Brands
    • BevX Awards
    • Supplier Awards
  • Podcasts
  • E-News
    • E-News Subscribe
  • Digital Issues
  • Cheers@Home

Dallas Celebrates 50 Years of Frozen Margaritas

04/09/2021

by: Melissa Dowling

Dallas restaurateur Mariano Martinez with his invention, the frozen Margarita machine

Did you know that Dallas was the official home of the frozen Margarita? According to VisitDallas, the city’s official destination marketing organization, Dallas restaurateur Mariano Martinez invented the frozen Margarita machine in 1971. The original machine now sits in the Smithsonian National Museum of American History next to Julia Child’s kitchen.

What inspired Mariano to invent one of the city’s most innovative contributions to American culture, and an easy way to render a frosty version of the popular cocktail? He says that he “just wanted to keep the doors of my restaurant open and my patrons and employees happy,” VisitDallas reports.

Mariano’s invention in turn inspired VisitDallas to launch the Margarita Mile experience and app in 2018. The Margarita Mile is a self-guided tour through Dallas’ distinct neighborhoods to sample its best and brightest Margaritas. As participants visit restaurants and check in on the app along the way, they earn points towards prizes.

Share this:

  • Click to share on Twitter (Opens in new window)
  • Click to share on Facebook (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Reddit (Opens in new window)
  • Click to share on Tumblr (Opens in new window)
  • Click to share on Pinterest (Opens in new window)

Dallas restaurateur Mariano Martinez frozen Margarita frozen Margarita machine frozen Margarita machine Dallas margarita

Last modified: 04/21/2021

Molson Coors Pure Previous Story:
Molson Coors Launches Organic Beer, Coors Pure
Stranahan's Original Next Story:
Stranahan’s Original Single Malt Receives Rebranding, New Recipe

About the Author: Melissa Dowling

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Recipe Rating




Follow Us

Facebook
Twitter

In The News

  • 3 Badge Beverage Launches Kirk and Sweeney Barrel Program
  • KISS Celebrates 50th With Cold Gin Cocktail Special
  • Diageo Acquiring Don Papa Rum
  • San Francisco Cocktails Celebrate Mean Girls The Musical
  • NYC’s Mister Paradise Unveils New Menu
  • How Much Do Alcohol Consumers Care About Sustainability?
More News >>

Featured Drink

  • Red Dragon
    Red Dragon cocktail

Drink Recipes

  • A Round of Valentine’s Day Cocktails for 2023
  • Red Dragon
  • Year of the Rabbit
  • Viva Magenta Colored Cocktails
  • Winter White Sangria

Current Issue

Cheers Current Issue

Cheers Magazine

  • About Cheers
  • Advertise
  • Contact Us
  • Subscribe
  • Market Research

Events & Awards

  • Beverage Excellence Awards
  • Cheers Beverage Summit
  • Growth Brands Awards

Magazines

  • Cheers
  • Beverage Dynamics
  • StateWays
  • Beverage Wholesaler
  • Beverage Handbooks (research)

E-Newsletters

  • Better Bartending
  • Cheers
  • Beverage Dynamics
  • StateWays
  • Beverage Wholesaler
  • Beverage Universe
  • Cannabis Regulator
  • About EPG Brand Acceleration
  • Send File
  • Privacy Policy
© Cheers Magazine. All rights reserved.