Rémy Martin has unveiled a limited-edition VSOP bottle inspired by a design first commercialized in the 80’s and 90’s. The refreshed look with gold detailing pays tribute to music and mixtape culture.
“The Rémy Martin VSOP bottle has been an icon in music culture for generations, and we are thrilled to debut this refreshed limited-edition design,” said Tina Reejsinghani, VP at Rémy Martin Americas. “Musical artists of the past have shaped and inspired the sounds we hear in music today and that same timeless excellence is reflected in what we have celebrated with our Cognacs throughout our own history.”
This new release continues Rémy Martin’s tradition of celebrating “communities and excellence in the global music scene,” the company states. Most recently, the Cognac House launched “Ground’s Melody,” a two-part content series which explored the figurative and literal parallels between music and Rémy Martin Cognac. Last summer, Rémy Martin announced its first-ever “House Beats Challenge,” led by globally recognized music producers, where fans had the chance to submit a beat using sounds from their home for a chance to win a VIP event to foster mentorship.
This new limited-edition Rémy Martin VSOP is available for purchase in select states and online retailers for a suggested retail price of $50 per 750-ml. bottle.