Cheers

Cheers

The Beverage Business Magazine for Full-Service Restaurants and Bars

  • Beverage Trends
    • Beer
    • Wine
    • Spirits
    • Wine Reviews
    • Marketing
    • Operations
  • Recipes
    • What I’m Drinking Now
    • Submit a Drink Recipe
  • Resources
    • eRNDC Login
    • SG Proof Login
    • CORE: Children of Restaurant Employees
  • Events & Awards
    • Cheers Beverage Summit
    • Growth Brands
    • BevX Awards
    • Supplier Awards
  • Podcasts
  • E-News
    • E-News Subscribe
  • Digital Issues
  • Cheers@Home

Yuengling Distribution Expands into Texas

01/15/2021

by: Melissa Dowling

Yuengling lager

D.G. Yuengling & Son has taken the first step in its westward expansion with beer distribution into Texas later this year.

The expansion is part of a joint venture with the Molson Coors Beverage Company to increase Yuengling’s reach outside of its 22-state East Coast footprint, providing access to the brewery’s portfolio to beer fans in the Lone Star state.

Yuengling’s beers will be brewed locally at the Molson Coors Ft. Worth brewery. The Yuengling family and its team of brewers will work hand-in-hand with the team at Molson Coors.

“We are excited to take the first step in our long-brewing partnership, a step that will provide tremendous growth opportunity for Yuengling and Molson Coors,” says Gavin Hattersley, President and CEO of Molson Coors Beverage Company. “By brewing Yuengling’s iconic beer at our world-class Ft. Worth facility, we are going to make a lot of Texans happy.”

This expansion is the first since Yuengling and Molson Coors launched its new long-term brewing relationship — The Yuengling Company — back in September 2020.

“We are excited to have so many Yuengling fans in the west eager to try our beer and that includes the big demand from Texas beer drinkers,” says Pat Pikunas, GM, The Yuengling Company. “We believe there is a lot of opportunity in Texas and are committed to satisfying every fan with our portfolio of great beers.”

Advertisement

“Fans can expect to receive the same great tasting Yuengling beers they’ve come to know from our reputation as America’s Oldest brewery,” Pikunas adds.

The Yuengling Company will oversee expansion into Texas and any other western markets outside of the Yuengling’s existing 22-state footprint, plus any future New England Expansion.

This follows recent news of Yuengling breaking ground on a new Tampa Bay campus.

Share this:

  • Click to share on Twitter (Opens in new window)
  • Click to share on Facebook (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Reddit (Opens in new window)
  • Click to share on Tumblr (Opens in new window)
  • Click to share on Pinterest (Opens in new window)

D.H. Yuengling & Son Molson Coors The Yuengling Co.

Last modified: 01/27/2021

Dos Primos Tequila Previous Story:
Country-music Star Thomas Rhett Launches Dos Primos Tequila
Next Story:
New Rémy Martin Bottle Celebrates Music Culture

About the Author: Melissa Dowling

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Recipe Rating




In The News

  • Elijah Craig Unveils Barrel Proof Bourbon Batch B522
  • DISCUS, Pronghorn Partner to Improve DEI in Spirits
  • White Claw Releases REFRSHR Hard Lemonade
  • Freddie Noe Named Master Distiller of Fred B. Noe Distillery
  • Sonoma-Cutrer Releases Two New California Chardonnay Vintages
  • Podcast: Legal Cannabis and Cannabis Beverages
More News >>
logo
Food Advertisements by

Follow Us

Facebook
Twitter

Featured Drink

  • The Sun Cup
    The Suncup cocktail

Drink Recipes

  • 9 Cocktails For Memorial Day 2022
  • The Sun Cup
  • Attitude Is Everything
  • Amor de Madre
  • 8 Cinco de Mayo Drinks For 2022

Current Issue

Cheers Current Issue

Cheers Magazine

  • About Cheers
  • Advertise
  • Contact Us
  • Subscribe
  • Market Research

Events & Awards

  • Beverage Excellence Awards
  • Cheers Beverage Summit
  • Growth Brands Awards

Magazines

  • Cheers
  • Beverage Dynamics
  • StateWays
  • Beverage Wholesaler
  • Beverage Handbooks (research)

E-Newsletters

  • Better Bartending
  • Cheers
  • Beverage Dynamics
  • StateWays
  • Beverage Wholesaler
  • Beverage Universe
  • Cannabis Regulator
  • About EPG Brand Acceleration
  • Send File
  • Privacy Policy
© Cheers Magazine. All rights reserved.