For the first time since its inception 25 years ago, Burnett’s Vodka will launch a major redesign of the bottle and package to align with continued growth trajectory, the company says.

“The vodka category is a powerhouse within the spirits industry, and Burnett’s Vodka is a force that we are committed to seeing continued growth and innovation on,” says Max L. Shapira, president of Heaven Hill Brands, which owns the brand. “As an iconic brand, our new bottle and label design celebrates the Burnett’s essence as a leader in fun and entertainment, while contemporizing the brand for the next 25 years.”

The full Burnett’s Vodka franchise received a package update with a taller bottle, refined brand logo, “Sir Robert Burnett” blown in across the top of the glass bottle, and a new updated cap. The vodka flavors packaging also features updated, custom fruit illustrations. Brand attributes of “gluten free” and “Made in America” adorn the new two-piece paper labels on the vodkas.

The brand rejuvenation builds upon recent momentum. Beverage Information Group awarded Burnett’s Vodka with consecutive Established Growth Brand Awards from 2001-2017, the Fast Track Award in 2010 and 2015, and the Growth Brand Hall of Fame award in 2015. 

The Burnett’s Vodka franchise package began shipping in February, along with new shippers to compliment the labels. Pricing on all products will remain the same.