Jack Daniel’s Tennessee Whiskey has rolled out “Around the Barrel with Jack Daniel’s” – the first official podcast from the whiskey-makers in Lynchburg, Tennessee.

Hosted by Lucas Hendrickson, the new show shares stories and insights about Lynchburg and Jack Daniel’s. From Master Distiller Jeff Arnett and distillery tour guides, to friends of Jack like R&B artist K. Michelle, each episode features a special guest sharing conversations and telling stories about the historic brand.

The series will also bring in industry authorities to give listeners a glimpse into the wide world of whiskey.

“Jack Daniel was a real man, and we live by his motto that ‘every day we make it, we’ll make it the best we can’. We have more than 150 years of stories like this to tell, and we want to provide a new way for our friends and whiskey enthusiasts, some of who may never make it to our homeplace to learn more about our special town and distillery,” says John Higgins, Jack Daniel’s North America brand director. 

The 12-episode season of “Around the Barrel with Jack Daniel’s” will be available on Apple Podcast, Google Play, Stitcher and other on-demand audio platforms.