Camarena Tequila has rolled out new packaging that reflects the history of the brand.

In 1761, the Camarena Family co-founded the town of Arandas, now the “epicenter of artisinal highland tequila production,” the company says. In its heart sits Mexico’s largest bell, which inspired the new packaging both the shape of its bottle and the embossing on its glass.

Camarena Tequila Silver has flavors of roasted agave with a hint of green herbs and citrus overtones that round out with a touch of vanilla, the company says. Its barrel-aged Reposado tastes of agave sweetness and toasted oak, which gives way to deep vanilla and caramel notes.

Camarena Tequila is available nationwide. The Silver retails for $21.99 per 750-ml. bottle.