Bad Larry’s has announced the launch of Cold Hard Coffee.
The product “straddles the line between coffee and beer,” the company says. Cold Hard Coffee blends cold brew coffee with malt. Locally-sourced coffee from Blackeye Roasting Co. is steeped for more than 16 hours and infused with nitrogen before it’s canned in La Crosse, Wis.
The product is sold in 4-packs of 11.5-oz. cans for a suggested retail price of $9.99. Each can of hard coffee is 6% ABV and contains 180 mg of naturally occurring caffeine.
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Bad Larry’s will launch in May, just in the midwest to start. Bad Larry’s will be distributed by Bernick’s throughout Minnesota and Western Wisconsin and is currently negotiating distribution for Illinois, Kansas, Montana and Iowa.
[…] level, the Apothic Brew should be priced more inline with the $7-9 regular Apothic Red Blend or the $8-10 “hard cold brews” in the market but expect to pay a premium for its marketing budget with the wine priced in the $14-18 […]