Standing out in the mind of today’s over-stimulated customer has never been harder for bars and restaurants. Besides competing with similar businesses, they also have to contend with consumers whose attention spans are now drawn down towards the ever-present cell phone.
So how can bars and restaurants get their names and brands remembered by drinkers who can hardly go five minutes without checking Instagram? By playing into that exact visual stimulation, writes Robert Simonson of the New York Times.
In his piece, Simonson explores a number of ways that businesses have snuck their brands into the drinks they serve. This includes logos stamped into ice, emblazoned citrus twists, garnish picks, the return of bar coins, and eye-catching coasters. It’s well worth a read!