From opening day until the final out, Deep Eddy Vodka will be an active teammate at Petco Park.
The vodka brand will host a “season-long outdoor party” at the San Diego Padres stadium, as the official craft vodka of the MLB team, according to a press release. The party section is part of a three-year sponsorship agreement.
Deep Eddy Vodka will open the Deep Eddy Vodka Hideaway, a branded seating area and bar that will be open to all fans, located in Petco Park’s left field corner terrace.
Moreover, field-facing signage and Deep Eddy Vodka themed designs will be visible throughout the field and will deliver a “down-home, casual vibe” to fans watching the game at the ballpark or at home on TV, according to a press release.
Deep Eddy Vodka cocktails — made with Deep Eddy Ruby Red and Deep Eddy Lemon, crafted from California grapefruits and lemons — will be available to fans in the Deep Eddy Vodka Hideaway, and at all bars and suites across the stadium. The brand will also be featured in TV and radio commercial spots during the Padres broadcasts.
“Deep Eddy Vodka was created in Austin to celebrate classic American pleasures and nothing brings people together for classic good times like America’s pastime,” said Eric Dopkins, CEO of Deep Eddy Vodka. “San Diego’s laid-back lifestyle and thriving craft cocktail scene are a perfect fit with the Deep Eddy brand DNA.”