Budweiser has set out to find the king of burgers.
Budweiser has announced a national competition — with the help of award-winning Chef David Chang — to find the Bud & Burgers Champion, through a coast-to-coast tour to track down the best burger.
The winner of the Bud & Burgers Championship will receive $100,000 to support their culinary ambitions. In addition, the winner will be invited to compete in a new cooking competition series, working title “United States of Burgers.”
“Both burgers and beer are experiencing a renaissance of sorts.” said Chang. “I love that there’s nothing pretentious about the combination – it just works. A full-flavored lager brings out the taste of a savory burger.”
Beginning today on National Beer Day – the official celebration of the repeal of prohibition of beer – burger enthusiasts 21 and older can submit a video or photo on Budweiser.com/Burgers showing their burger, and explaining why they should be the 2015 Bud & Burgers Champion.
Participants will have a chance to be crowned champion, holding court as creator of the best burger paired with a Bud. The Bud & Burgers Champion will also compete as a finalist in the “United States of Burger” television series.
Semifinalists will compete head-to-head at 10 nationwide Bud & Burgers Championships events hosted at festivals throughout the summer, including Stagecoach Music Festival, Free Press Summer Fest, Chicago Blues Festival and more. For a complete list of festivals and details on the contest, please visit Budweiser.com/eventfinder.
The competition will culminate at the finale event hosted by Budweiser and Chang at the Budweiser Brewery in St. Louis on July 11. Chang will join Budweiser’s brewmasters as a judge at the final event.
Following the Bud & Burgers Championships, Budweiser will be featured in the new TV series, “United States of Burgers.” The six-episode series, which debuts on the Esquire Network this summer, will put foodies, aspiring chefs and the winner of the Bud & Burgers Championship in head-to-head battles in a made-for-TV search for the perfect burger to pair with Budweiser.
For more information and contest rules, please visit Budweiser.com/Burgers and the Anheuser-Busch Newsroom at newsroom.anheuser-busch.com/bud-and-burgers. Additional information can also be found on the Budweiser Facebook and Twitter (#BudandBurgers) pages.