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Budweiser Seeks the King of Burgers in New Campaign

04/07/2015

by: The Staff

Budweiser has set out to find the king of burgers.

Budweiser has announced a national competition — with the help of award-winning Chef David Chang — to find the Bud & Burgers Champion, through a coast-to-coast tour to track down the best burger.

This Bud's For Burger Lovers: Chef David Chang Joins Budweiser To Celebrate Two American Staples

(L-R) Chef David Chang, Brewmaster George Reisch and Brian Perkins, Budweiser Vice President join Budweiser at an exclusive dinner to launch a coast-to-coast search for the official Bud & Burgers Champion on April 6, 2015 in Santa Monica, California. (Photo by John Sciulli/Getty Images for Budweiser)

The winner of the Bud & Burgers Championship will receive $100,000 to support their culinary ambitions. In addition, the winner will be invited to compete in a new cooking competition series, working title “United States of Burgers.”

“Both burgers and beer are experiencing a renaissance of sorts.” said Chang. “I love that there’s nothing pretentious about the combination – it just works. A full-flavored lager brings out the taste of a savory burger.”

Beginning today on National Beer Day – the official celebration of the repeal of prohibition of beer – burger enthusiasts 21 and older can submit a video or photo on Budweiser.com/Burgers showing their burger, and explaining why they should be the 2015 Bud & Burgers Champion.

Participants will have a chance to be crowned champion, holding court as creator of the best burger paired with a Bud. The Bud & Burgers Champion will also compete as a finalist in the “United States of Burger” television series.

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Semifinalists will compete head-to-head at 10 nationwide Bud & Burgers Championships events hosted at festivals throughout the summer, including Stagecoach Music Festival, Free Press Summer Fest, Chicago Blues Festival and more. For a complete list of festivals and details on the contest, please visit Budweiser.com/eventfinder.

The competition will culminate at the finale event hosted by Budweiser and Chang at the Budweiser Brewery in St. Louis on July 11. Chang will join Budweiser’s brewmasters as a judge at the final event.

Following the Bud & Burgers Championships, Budweiser will be featured in the new TV series, “United States of Burgers.” The six-episode series, which debuts on the Esquire Network this summer, will put foodies, aspiring chefs and the winner of the Bud & Burgers Championship in head-to-head battles in a made-for-TV search for the perfect burger to pair with Budweiser.

For more information and contest rules, please visit Budweiser.com/Burgers and the Anheuser-Busch Newsroom at newsroom.anheuser-busch.com/bud-and-burgers. Additional information can also be found on the Budweiser Facebook and Twitter (#BudandBurgers) pages.

This Bud's For Burger Lovers: Chef David Chang Joins Budweiser To Celebrate Two American Staples

(Photo by John Sciulli/Getty Images for Budweiser)

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beer beer day Bud & Burgers budweiser burger chef david chang Esquire lager pilsner United States of Burgers

Last modified: 04/07/2015

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About the Author: The Staff

One Reply to “Budweiser Seeks the King of Burgers in New Campaign”

  1. Del Papa Distributing Unlocks the Secret to Summer Grilling - Del Papa Distributing says:
    07/11/2019 at 3:49 pm

    […] combination may not be revolutionary, but it makes all the sense in the world! Award winning chef, David Chang, has said, “I love that there is nothing pretentious about the combination – it just works. A […]

    Reply

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