Cheers

Cheers

The Beverage Business Magazine for Full-Service Restaurants and Bars

  • Beverage Trends
    • Beer
    • Wine
    • Spirits
    • Wine Reviews
    • Marketing
    • Operations
  • Operators
    • What I’m Drinking Now
  • Recipes
    • Submit a Drink Recipe
  • Events & Awards
    • Cheers Beverage Summit
    • Growth Brands
    • BevX Awards
    • Supplier Awards
  • Podcasts
  • E-News
    • E-News Subscribe
  • Digital Issues
  • Cheers@Home

Diageo Will Provide Nutrition and Alcohol Content Info Per Serving

03/19/2015

by: The Staff

Diageo has announced a global commitment to provide consumers with alcohol content and nutrition information per typical serve.

US serving facts panel: 750ml Blossom Hill Wine

US serving facts panel: 750ml Blossom Hill Wine

This is a first for any alcohol company, according to a press release.

The intention is to provide this info through Diageo’s responsible drinking website DRINKiQ.com, and/or on-pack in a majority of Diageo’s markets, subject to local regulatory approval, and as soon as practicable.

Advertisement

“We are committed to ensuring our consumers have the best possible information from which to make informed choices about our products: this includes alcohol content and nutrition information per typical serve,” said Ivan Menezes, Diageo chief executive. “Currently, there is no obligation to provide such information in markets worldwide, but we know that consumers are increasingly discerning about what’s in their glass.”

Providing information on the amount of alcohol per serve can help consumers understand how much they are drinking. This could also help reduce misuse of alcohol.

Diageo will work with regulators around the world to agree the format of voluntary labels which provide information on alcohol content and nutrition per typical serve.

In the United States, Diageo has gained regulatory approval for a voluntary “serving facts” panel for alcohol drinks that includes this nutrition and alcohol per serve information.

In the European Union, alcohol drinks are currently exempt from providing nutrition information on labels, but other foodstuffs are required to do so per 100ml. Diageo will work with the EU to establish a standard alcohol unit across the 28 Member States to provide an effective way of communicating alcohol content to consumers.

alcohol diageo info information label nutrition

Last modified: 03/19/2015

Previous Story:
UV Vodka Launches #HOUSEofUV Campaign
Next Story:
Lucas Bols Announces 9th Annual Bartending Championship

About the Author: The Staff

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

In The News

  • Disaronno and Jack Daniel’s Partner for Velvet Fire
  • Meet The Mixologist: Keyatta Mincey Parker
  • New Rémy Martin Bottle Celebrates Music Culture
  • What I’m Drinking Now: Nicole Quist and the Oaxacan Sunshine
  • Yuengling Distribution Expands into Texas
  • Country-music Star Thomas Rhett Launches Dos Primos Tequila
More News >>

Follow Us

Facebook
Twitter

Featured Drink

  • The Winter Rebel
    The Winter Rebel cocktail

Drink Recipes

  • The Winter Rebel
  • Feel The Warmth Of Hot Cocktails
  • Oh, Sherry!
  • Glorious Beginnings
  • Reindeer Mule

Current Issue

Cheers Current Issue

Cheers Magazine

  • About Cheers
  • Advertise
  • Contact Us
  • Subscribe
  • Market Research

Events & Awards

  • Beverage Excellence Awards
  • Cheers Beverage Summit
  • Growth Brands Awards

Magazines

  • Cheers
  • Beverage Dynamics
  • StateWays
  • Beverage Wholesaler
  • Beverage Handbooks (research)

E-Newsletters

  • Better Bartending
  • Cheers
  • Beverage Dynamics
  • StateWays
  • Beverage Wholesaler
  • Beverage Universe
  • Cannabis Regulator
  • About EPG Media
  • Send File
  • Privacy Policy
Powered by WordPress and Versal.