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Tag: diageo

In the News • Spirits

Chase elderflower liqueur

Diageo Acquires Chase Distillery

by: Melissa Dowling

10/26/2020

Global drinks giant Diageo has reached agreement to acquire Chase Distillery, the owner of Chase GB Gin and Chase Original Potato Vodka. Founded in 2008 by …

In the News

Ryan Reynolds will retain an ongoing ownership interest in Aviation Gin.

Diageo Acquires Aviation Gin

by: Melissa Dowling

08/17/2020

A popular craft gin brand with a celebrity spokesperson is changing hands. Diageo announced today that it has reached agreement to acquire Aviation American Gin through the acquisition …

Drink Recipes • Featured Drink • Whisk(e)y Drinks

Beach Buoy Scotch cocktail

Beach Buoy

by: Melissa Dowling

07/15/2020

1 ½ oz. Johnnie Red Label Scotch1 oz. Pineapple juice½ oz. Lemon juice1 oz. Coconut milk syrup (made from coconut milk and sugar)½ oz. Red pepper …

In the News

Diageo has unveiled a paper-based bottle for Johnnie Walker.

Diageo Unveils Paper-based Bottle for Johnnie Walker

by: Melissa Dowling

07/14/2020

Diageo has announced the creation of a new plastic-free, paper-based bottle, which debuts with Johnnie Walker Scotch. The bottle is made entirely from sustainably sourced wood, …

In the News

New Diageo VR Experience Explores Dangers of Binge Drinking

by: The Staff

08/30/2017

Diageo today announced plans for a new virtual reality (VR) experience that will place LDA consumers in a first-person, multi-perspective story about the dangers of binge …

In the News • Spirits

Diageo Reports 4.3% Global Sales Increase

by: The Staff

07/27/2017

The world’s largest drinks producer reported a 4.3% net global sales increase for the fiscal year ending June 30, 2017. The reported net sales ($15.8 billion) …

In the News

Diageo and J.B. Smoove Unveil Crown Royal Vanilla

by: Melissa Dowling

10/11/2016

Canadian whisky brand Crown Royal has released a new flavor expression, Crown Royal Vanilla. The Diageo brand celebrated the line extension with launch party on Oct. …

In the News

Diageo Renames U.S. Beer Division Amidst Renewed Category Focus

by: Kyle Swartz

08/05/2016

Diageo announced today that it is changing the name of its U.S. beer division from Diageo-Guinness USA to Diageo Beer Company USA. Following several months of strategy work …

In the News

Diageo Reports 3% Global Sales Dip, 3% Growth in North America

by: Kyle Swartz

07/28/2016

Global net sales were down 3% over the last 12 months for Diageo, according to a report the company released today. The world’s largest drinks maker realized a …

Editor's Picks • In the News • Spirits

Orphan Barrel Launches Gifted Horse, an Accidental Whiskey

by: Kyle Swartz

01/22/2016

Misfortune can sometimes turn into opportunity. Even better when there’s whiskey involved. Such was the case with the seventh release from Diageo’s Orphan Barrel line: Gifted Horse …

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