Tag: diageo
Diageo Acquires Chase Distillery
Global drinks giant Diageo has reached agreement to acquire Chase Distillery, the owner of Chase GB Gin and Chase Original Potato Vodka. Founded in 2008 by …
Diageo Acquires Aviation Gin
A popular craft gin brand with a celebrity spokesperson is changing hands. Diageo announced today that it has reached agreement to acquire Aviation American Gin through the acquisition …
Diageo Unveils Paper-based Bottle for Johnnie Walker
Diageo has announced the creation of a new plastic-free, paper-based bottle, which debuts with Johnnie Walker Scotch. The bottle is made entirely from sustainably sourced wood, …
New Diageo VR Experience Explores Dangers of Binge Drinking
Diageo today announced plans for a new virtual reality (VR) experience that will place LDA consumers in a first-person, multi-perspective story about the dangers of binge …
Diageo Reports 4.3% Global Sales Increase
The world’s largest drinks producer reported a 4.3% net global sales increase for the fiscal year ending June 30, 2017. The reported net sales ($15.8 billion) …
Diageo and J.B. Smoove Unveil Crown Royal Vanilla
Canadian whisky brand Crown Royal has released a new flavor expression, Crown Royal Vanilla. The Diageo brand celebrated the line extension with launch party on Oct. …
Diageo Renames U.S. Beer Division Amidst Renewed Category Focus
Diageo announced today that it is changing the name of its U.S. beer division from Diageo-Guinness USA to Diageo Beer Company USA. Following several months of strategy work …
Diageo Reports 3% Global Sales Dip, 3% Growth in North America
Global net sales were down 3% over the last 12 months for Diageo, according to a report the company released today. The world’s largest drinks maker realized a …