Tag: diageo
Bulleit’s Buying Drinks For Local Bar Sundays
by: Melissa Dowling
Bourbon brand Bulleit launched a new hospitality mission called Local Bar Sundays on June 10 during the Tribeca Film Festival. The initiative encourages New Yorkers to …
Diageo Buys RTD Brand Loyal 9 Cocktails
by: Melissa Dowling
Diageo has acquired the spirits-based, ready to drink brand Loyal 9 Cocktails from Sons of Liberty Spirits Company. Launched in 2018 in Rhode Island, Loyal 9’s vodka-based RTD …
Diageo Acquires Far West Spirits
by: Melissa Dowling
Diageo has purchased Far West Spirits, owner of the Lone River Ranch Water brand of hard seltzer RTDs. Lone River was founded in 2019 by native Texan …
Diageo Acquires Chase Distillery
by: Melissa Dowling
Global drinks giant Diageo has reached agreement to acquire Chase Distillery, the owner of Chase GB Gin and Chase Original Potato Vodka. Founded in 2008 by …
Diageo Acquires Aviation Gin
by: Melissa Dowling
A popular craft gin brand with a celebrity spokesperson is changing hands. Diageo announced today that it has reached agreement to acquire Aviation American Gin through the acquisition …
Beach Buoy
by: Melissa Dowling
1 ½ oz. Johnnie Red Label Scotch1 oz. Pineapple juice½ oz. Lemon juice1 oz. Coconut milk syrup (made from coconut milk and sugar)½ oz. Red pepper …
Diageo Unveils Paper-based Bottle for Johnnie Walker
by: Melissa Dowling
Diageo has announced the creation of a new plastic-free, paper-based bottle, which debuts with Johnnie Walker Scotch. The bottle is made entirely from sustainably sourced wood, …
New Diageo VR Experience Explores Dangers of Binge Drinking
by: The Staff
Diageo today announced plans for a new virtual reality (VR) experience that will place LDA consumers in a first-person, multi-perspective story about the dangers of binge …
Diageo Reports 4.3% Global Sales Increase
by: The Staff
The world’s largest drinks producer reported a 4.3% net global sales increase for the fiscal year ending June 30, 2017. The reported net sales ($15.8 billion) …
Diageo and J.B. Smoove Unveil Crown Royal Vanilla
by: Melissa Dowling
Canadian whisky brand Crown Royal has released a new flavor expression, Crown Royal Vanilla. The Diageo brand celebrated the line extension with launch party on Oct. …
