Tag: diageo
Beach Buoy
1 ½ oz. Johnnie Red Label Scotch1 oz. Pineapple juice½ oz. Lemon juice1 oz. Coconut milk syrup (made from coconut milk and sugar)½ oz. Red pepper …
Diageo Unveils Paper-based Bottle for Johnnie Walker
Diageo has announced the creation of a new plastic-free, paper-based bottle, which debuts with Johnnie Walker Scotch. The bottle is made entirely from sustainably sourced wood, …
New Diageo VR Experience Explores Dangers of Binge Drinking
Diageo today announced plans for a new virtual reality (VR) experience that will place LDA consumers in a first-person, multi-perspective story about the dangers of binge …
Diageo Reports 4.3% Global Sales Increase
The world’s largest drinks producer reported a 4.3% net global sales increase for the fiscal year ending June 30, 2017. The reported net sales ($15.8 billion) …
Diageo and J.B. Smoove Unveil Crown Royal Vanilla
Canadian whisky brand Crown Royal has released a new flavor expression, Crown Royal Vanilla. The Diageo brand celebrated the line extension with launch party on Oct. …
Diageo Renames U.S. Beer Division Amidst Renewed Category Focus
Diageo announced today that it is changing the name of its U.S. beer division from Diageo-Guinness USA to Diageo Beer Company USA. Following several months of strategy work …
Diageo Reports 3% Global Sales Dip, 3% Growth in North America
Global net sales were down 3% over the last 12 months for Diageo, according to a report the company released today. The world’s largest drinks maker realized a …
Orphan Barrel Launches Gifted Horse, an Accidental Whiskey
Misfortune can sometimes turn into opportunity. Even better when there’s whiskey involved. Such was the case with the seventh release from Diageo’s Orphan Barrel line: Gifted Horse …
The Friendly Folks Up North
Last week I traveled north across the border to Gimli, Manitoba, to meet the team of people behind Crown Royal Canadian Whisky. The distillery in Gimli …
Diageo Continues to Shed Major Wine Assets
TWE bought Chateau and Estate Wines, along with Percy Fox, for $552 million. This follows Diageo’s stated goal of moving away from non-core businesses. Following the …
