Anheuser-Busch Discontinues Oculto, Mixxtails, Other New Beers

Like first-season sitcoms that failed to catch on, a number of new beers from Anheuser-Busch that did not generate an audience will be pulled.

This according to an article this week from the St. Louis Post-Dispatch. The news story reports that AB will halt production of Octulto, Mixxtails, Budweiser Black Crown, Busch Signature, Michelob Ultra Light Cider, Beck’s Dark and Beck’s Sapphire.

All the brands will end next spring. Wholesalers have reportedly been notified of the discontinuation.

Oculto is a tequila-flavored beer that was launched last year in an attempt to gain market share among Millennials. Mixxtails are cocktail-inspired brews that are 8% ABV and come in the flavors Long Island, Firewalker and Hurricane.

In an email to the St. Louis Post-Dispatch, an AB spokesperson wrote, “Anheuser-Busch is consistently looking for ways to optimize our portfolio and deliver the right brands at the right time . . . As part of that continual evaluation, we’ve decided to discontinue or re-align a selection of low-volume brands and flavor variants this spring. This proactive approach to will allow us to prioritize our core offerings and make room for exciting new products.”

49 Comments

  1. Randy Reply

    Darn it. I loved the Mixxtails.

  2. Missy Reply

    Please don’t take me Oculto….. I finally found a beer I like.

  3. Missy Reply

    I love Oculto, it reminds me of my Margaritastuff

  4. Little GTO Reply

    Just great, Anheuser-Busch takes away the one product that I liked. Their management must have the same business model as General Motors, which is trying desperately to put themselves out of business.

  5. Salina Reply

    I like Oculto just found out about it like 6 months ago, I have been drinking it ever since but very hard to find, This sucks, it never false when I find something I like they stop selling it.

  6. Salina Reply

    I like Oculto just found out about it like 6 months ago, I have been drinking it ever since but very hard to find, This sucks, it never fails when I find something I like they stop selling it.

  7. Neal Reply

    I love oculto please don’t take my oculto away please, I promise I will drink responsibly 😉

  8. Neal Reply

    Ok Ok Ok. How much is it got take to get ALL of the oculto beers you have left delivered to my house? Just saying don’t want to waste any of them.

  9. Neal Reply

    Can you send me the recipe and all the equipment I need to make oculto beers. PLEASE!

  10. Roxanne Lockwood Reply

    Millenials??? What about Millenial parents…..we loved Occulto.

    1. Barry Haftel Reply

      Could not agree more…we were able to purchase only 3 cases in the last year due to poor distribution in NJ. In fact, a local liquor store claimed it was exclusively a fall beer. Seriously, tequila is a fall liquor???? Maybe AB should have done a better job with distribution and promotion…Landshark is everywhere and a tequila infused beer should capture that same market. Maybe Jimmy Buffett should use Oculto as a promotional brand too!!

  11. L Reply

    I finally found a beer I enjoy. I just discovered Ocultó myself an loved the taste. Wish you hadn’t stop selling it, darn the luck.

  12. L Reply

    I finally found a beer I enjoy. I just discovered Ocultó myself an loved the taste. Wish you hadn’t stop selling it, darn the luck.!!

  13. Bob Thomas Reply

    Where can I stock up on oculto beer….Cant believe you quit making it…….thanks

  14. knel Reply

    Seems like everyone is just finding out about Oculto………maybe if you would of spend some $$$ advertising it, people would of bought it!!! Not rocket science Anheuser-Busch

  15. Mike lucas Reply

    Very disappointed black crown beer is discontinued. Thought it was a good tasting beer with a little kick. Hope bud reconsiders

  16. L Reply

    Unfortunately the people that bitched about Oculto were much much louder than the people like us that really enjoyed it

  17. Michael Leger Reply

    The only AB product I drank was Oculto. Now that’s gone. I’ll spend my $9 on something else. Good while it lasted.

  18. Rick Walker Reply

    Oculto was a big hit at our picnics last summer. Was looking forward to it again this year. Hope you reconsider.

  19. KEVIN Reply

    I loved Tequiza and now Oculto and you do away with both ! WTH !!! I am 46 years old…I can assure you there is an audience for both of these beers !

  20. Tabitha Orander Reply

    I have an allegry to the wheat in the other beer Oculta was the only beer I could drink. Please bring it back!!!

  21. Sharon R Reply

    I love Oculto beer with lime added!! I’m not wild about any other beers, but this one was the best!! Please think it through again…I’m a 70 yo who LOVES to drink Oculto while watching football!! Please!!!!!

  22. Sharon R Reply

    I love Oculto beer with lime added!! I’m not wild about any other beers, but this one was the best!! Please think it through again…I’m a 70 yo who LOVES to drink Oculto while watching football!! Please!!!!!

  23. Sharon R Reply

    P.s. Are any available at the plant? I’m willing to drive to Colorado to pick it up!!!!!

  24. Enrique H Reply

    Oculto was the only beer I ever enjoyed drinking, now I know why I couldn’t find it anywhere these past few weeks! I’m 25! Bring it back!

  25. George B. Reply

    Oculto is a big hit if you read all the comments here. Perhaps they can make it a seasonal summer spring Brew. It would be great if they took that into consideration. It is a good summertime refreshing beer.

  26. Brenda Smith Reply

    I really don’t drink beer, but had some over a friend. Fell in love with this. Went looking all over my state to find Oculto. To find out been discontinued. Bomber ???

  27. Debby Reply

    What the hell, I really liked Oculto, it was so much better than Corona. Can’t believe it’s discontinued so disappointed. Please bring it back.

  28. Amy Reply

    Why isnt anyone complaining about the loss of ultra light cider???! I LOVE IT. Mildly sweet so you don’t get sick of it after one drink and low in calories. Summer ruined.

  29. Wally Reply

    Oculto was a great beer for a while, even though the “beer critics” did not like it, many of us did.

  30. Tom Jendruczak Reply

    I absolutely loved Oculto!! I can’t freaking believe they discontinued it ??
    BRING IT BACK NOW AB!!!!!!!!

  31. Ch3rh3ll Reply

    I LOVE Oculto beer!!!!! WHY WHY WHY?!?!?!?!

  32. erniemcc Reply

    Beck’s Dark sadly missed

  33. Beryl Kumanchik Reply

    Wondered why we couldn’t find our Beck’s Dark any more. This is a dark day, indeed! Guess we’re going to have to brew our own beer from now on, as there is no substitute for your Dark beer.

  34. Brian Reply

    As many here have expressed, Oculto should be brought back. I am not a fan of anything AB produces being a craft beer drinker. However, they hit it perfectly in Oculto. I can talk people into trying it when they do not like the taste of beer, it is a start. AB needs to remember, they cannot please everyone. Also, negative posts to Oculto can be bought. Just sayin’

  35. kjd1992 Reply

    My 62 year-old husband loved Oculto! He put it on list of our millennial son’s Father’s Day list. However, he couldn’t find it, so I checked and discovered this page announcing that it had been discontinued. Please bring it back. Only AB product he has every liked. It was one of his favorites. You did not give this beer enough time to establish a market!

    1. Michael Reply

      My local liquer store guy told me it was starting to takeoff then it got pulled. Good stuff especially for summertime boating.

  36. Disappointed Customer Reply

    My absolute favorite beer EVER is the Light Cider….cannot believe it has been discontinued.
    Maybe marketing should step up and do a better job and the numbers would have been better had more people known about these amazing products!!!

  37. Gail Haftel Reply

    Hey Budweiser…get Jimmy Buffett to promote Oculto to his fan base and watch this take off like Landshark!!! In fact, rebrand it as a Margaritaville product. This is am easy fix!!

  38. Dominick Capriotti Reply

    I loved oculto, got my friends hooked then they pull it.

  39. h Reply

    I discovered Oculto about 4 months ago and fell in love! I really hate you guys are discontinuing it!

  40. BJ Reply

    I wish I had seen this in enough time to stock up on ultra light cider man it was my favorite drink EVER!!!!

  41. Sam Reply

    Am so disgusted with AB for taking Occulto off the market. We found the beer in one out-of-the-way small grocery store last January and have been drinking it ever since. While we drink beer, there is no other AB product that we purchase. There was never any advertising for this beer, and yet everyone we shared it with loved it as much as we do. Saved our final 2 bottles for viewing during the eclipse. Sure hope AB gets wise and brings it back.

    1. Alecia R Browning Reply

      Occulto was a refreshing and tasty drink. It’d be nice if they’d have put more effort into advertising instead of discontinuing. I mean, everyone knows what beer it is if you say “stay thirsty my friends”. That’s good advertising!

  42. Alecia R Browning Reply

    Oculto is my FAVORITE drink! I can’t believe it’s discontinued 🙁

  43. Alecia R Browning Reply

    Occulto was a refreshing and tasty drink. It’d be nice if they’d have put more effort into advertising instead of discontinuing. I mean, everyone knows what beer it is if you say “stay thirsty my friends”. That’s good advertising!

  44. Tiffany Lamprecht Reply

    BRING BACK OCULTO!! Please oh please oh please!!!!!

  45. scott Reply

    I loved oculto beer I always had to stock up because my store couldn’t keep them on the shelf thanks a lot ab u screwed up on this one

  46. Jonathan Harris Reply

    Loved oculto myself , got people trying it and even had my local bar stocking it just for us , i dont like drinking anything else but this and now its gone and im having to drink beer i don’t like anymore , really sucks .

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