Tag: spirit-free
Diageo Acquires Ritual Zero Proof
by: Kyle Swartz
Diageo North America has acquired Ritual Zero Proof Non-Alcoholic Spirits. Since its launch in Chicago in 2019, Ritual has grown rapidly and is now the number-one …
Loews Launches ‘Free Spirited’ Beverages
by: Melissa Dowling
Loews Hotels & Co. on April 10 announced the debut of the Free Spirited by Loews Hotels program for guests who choose to imbibe less or not at all. The brand-wide …
White Claw Rolls Out Nonalcoholic Version
by: The Staff
With the no/low-alc movement in full swing, White Claw has revealed its latest innovation: White Claw 0% Alcohol seltzer. After years of research, including development of …
Malort Mocktail Pops Up In NC
by: Melissa Dowling
If you follow mixology trends, you know about Malort, the notoriously bitter spirit of Chicago. So what’s a mocktail based on Malort doing in North Carolina? …
Danny Trejo Launches Zero Proof Tequila Alternative
by: Kyle Swartz
As the trend of celebrity owned/backed-alcohol brands continues, actor Danny Trejo has launched Trejo’s Spirits, a new line of alcohol-free spirits. Trejo recognizes the importance of …
Zero-proof Drinks Continue Their Rise
by: Melissa Dowling
If you need more proof of the no-proof beverage trend, a new industry group called the Adult Non-Alcoholic Beverage Association (ANBA) formed last year to represent nonalcoholic adult beverage manufacturers. …
Hyatt Expands Zero Proof, Zero Judgment Drinks Program
by: Melissa Dowling
With more consumers their changing alcohol consumption habits and increasing focus on health and wellness, hospitality operators are taking note and presenting more spirit-free options. Hyatt …
