Tag: promotion
Dos Equis Summer ‘Luna Rising’ Campaign Links with Nightlife
by: Kyle Swartz
Dos Equis’ summer retail and on-premise promotional campaign is designed to capitalize on outdoor occasions that “rise with the moon,” according to the company. Running June 1 through the …
Monthly Roundup: Beverage Alcohol Industry Promotions and Awards
by: The Staff
Bacardi Appoints New Global Category Vice President of Rums Bacardi Limited announced the internal appointment of Mauricio Vergara, 43, as Global Category Vice President of Rums. Vergara …
Tecate Encourages Manfidence
by: The Staff
Tecate and Tecate Light have undertaken a Facebook campaign to promote “manfidence” to its target audience of Hispanic men aged 21-34. From the press release: …
