Category: Spirits
Why Patrón Jumped Into Augmented Reality — and What’s Next
Patrón Tequila launched an augmented reality (AR) tour of its Jalisco distillery last week. The company has long prided itself on embracing technology: Patrón was among the …
Francis Ford Coppola Launches Line of Spirits
Director Francis Ford Coppola, already an accomplished winemaker, has moved into spirits. Having successfully secured a craft spirits license, The Family Coppola announced the launch of Great …
How Rum Can Reboot as a Super Premium Category
When will it be rum’s turn? To climb the price and reputation ladder that is. It’s not like there aren’t a slew of super-premium, high-quality rums …
Jack Daniel’s Announces New Rye Whiskey
The Jack Daniel Distillery has unveiled a new rye whiskey, launching nationally this October. Jack Daniel’s Tennessee Rye has a grain bill of 70% rye, 18% …
4 Quick Facts About Craft Tequila
Sales remain sunny for tequila. The category grew 5% last year in the U.S., with the big premium brands leading the charge. Luxury brands are also …
Captain Morgan Unveils Bottle Redesign
Captain Morgan has unveiled a bottle redesign, set to start hitting shelves this month. Updates were made to the embossing, cap and label. The new embossing highlights …
Diageo Reports 4.3% Global Sales Increase
The world’s largest drinks producer reported a 4.3% net global sales increase for the fiscal year ending June 30, 2017. The reported net sales ($15.8 billion) …
Brent Hocking On Launching Virginia Black With Drake
Looking to launch his own spirit brand, hip-hop superstar Drake turned to Brent Hocking. And for good reason: Hocking is an influential industry veteran whose string …
Tasting: 4 Irish Whiskeys From Teeling
Teeling Distillery reflects both the difficult past and bright future of Irish whiskey. Few spirits are hotter than Irish whiskey. But just 40 years back this category was …
Interview: Cooperstown Distillery Blends Spirits And Baseball
Launching a new line of spirits requires both quality product and effective branding. Cooperstown Distillery of Cooperstown, NY, believes it has both. Located less than a mile …