Category: In the News
Anheuser-Busch purchases Elysian Brewing Company
Anheuser-Busch is expanding into the craft beer market. The company today announced the purchase of Seattle-based craft brewery Elysian Brewing Company. According to a press-release posted online, Elysian sold …
Collingwood 21 Year Old Rye named ‘Canadian Whisky of the Year’
A jury of nine independent whisky experts named Collingwood 21 Year Old Rye the “Canadian Whisky of the Year” at the 5th annual Canadian Whisky Awards. The awards, held …
Brewers Rushing Out the Seasonals
Autumnal flavors such as pumpkin spice are starting to appear on restaurant menus before the summer heat has subsided, and seasonal beers are no exception. “Just …
Back Bars Averaging 83 Bottle Facings
Shelf space on back bars is seriously crowded these days. Bar and restaurant operators average 83 bottle facings (those bottles you can see the faces of) …
Strongbow Rolls Out ‘Cider at its Bestest’ Program
Strongbow Hard Cider recently announced details of its Cider at its Bestest program, a fully integrated retail and on-premise promotion. It will include digital media, in-store displays and signage, …
Heineken Doubles Down on Slim Can
Already the first premium brand to offer brews in 8.5oz cans, Heineken has upped its investment in the “slim” format. Marketing support will increase in 2015 …
Regional Flair Rules Smirnoff Mule Contest
As the originator of the Moscow Mule cocktail some 75 years ago, Smirnoff vodka invited bartenders and drink enthusiasts nationwide to participate in the Smirnoff Moscow …
Dos Equis Launches Virtual Treasure Hunt
The program, aimed at both retail and on-premise consumers, is designed to increase sales during a typically slow period during the first quarter of the year. …