The Glenlivet Speyside single malt scotch whisky has launched The Glenlivet Twist & Mix Cocktails, a new line of ready-to-serve, whisky-based cocktails.
How it works: Twist the cap to mix a burst of cocktail flavorings into The Glenlivet single malt. Watch it mix, and then pour over ice to share and enjoy.
The collection debuts with Old Fashioned and New Manhattan.
“The launch of The Glenlivet Twist & Mix Cocktails is the latest example of The Glenlivet leading the category in modernizing single malt scotch whisky,” says Johan Radojewski, Vice President Marketing – Scotch, Irish & Prestige Whisk(e)y, Pernod Ricard USA. “With this new innovative product, we are inspiring people to enjoy single malt scotch whisky on more occasions, and providing a solution to meet consumer demand for high-quality, freshly mixed cocktails that are easy to serve and enjoy with friends and family.”
The twist cap in The Glenlivet Twist & Mix uses Vessl’s patented closure and delivery technology.
“We are impressed how The Glenlivet has adopted the Vessl technology to create high quality, freshly mixed ultra-premium craft cocktails at home with no mess and no effort,” said Walter D. Apodaca, Jr., Founder and CEO, Vessl, Inc. “This is exactly the kind of forward-thinking use of our technology that we envisioned, and tastes even better than we imagined.”
These RTDs use packaging designed by JDO.
These new products arrive at a time when the RTD beverage category remains in growth mode, especially among premium offerings.